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Notified, which provides end-to-end communications solutions for investor relations and public relations professionals, and secure identity company CLEAR reach an agreement to integrate CLEAR identity verification technology into Notified’s GlobeNewswire press release distribution platform. GlobeNewswire’s integration of CLEAR Verified offers an identity verification system that will be available in existing press release distribution workflows. Current CLEAR users can verify in one step, while new users enroll with an I.D. and a selfie. After authentication, a “CLEAR Verified” digital badge is added to press releases on GlobeNewswire.com. “Our exclusive partnership with CLEAR enhances GlobeNewswire’s industry-leading security standards and brings peace of mind to our customers and their audiences while protecting the fidelity of the corporate narrative,” said Notified chief operating officer Erik Carlson.
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Intersport, a sports marketing agency, launches Intersport Fútbol Company (Intersport FC) to offer brands a one-stop resource for activations and sponsorships that connect with fútbol (soccer) fans. Intersport FC will be led by Alfonso Alanis-Cue and Rob Swain, who most recently served as co-founders and managing partners at O Street Consulting, a boutique sports agency acquired by Intersport as part of the launch. Intersport FC offers custom marketing strategies to meet individual brand needs backed by Intersport's practices and capabilities. “Combined with our capabilities in experiential marketing, content and property creation, hospitality and partnership consulting, Intersport FC is uniquely positioned to offer the most robust and well-rounded services—from ideation through execution—for brands to break into or grow in soccer," said Intersport president Brian Graybill.
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RevHealth, a pharmaceutical marketing and communications agency, launches AgencyOS, a proprietary AI agency platform that delivers optimized omnichannel campaign components. AgencyOS is the first AI offering from the agency through an ongoing partnership with PixieDust Labs, a machine learning and integrated AI marketing solutions company. AgencyOS will be embedded across the agency and available to all RevHealth clients. For each client, the system is "taught" to understand the client's business requirements, brand and products. Among the elements the platform can provide are project and creative briefs, first timelines with milestones, first-draft manuscripts with referencing, resourcing and department mapping, social media analytics and web-based reporting, and medical downloads and summaries. “AgencyOS doesn't replace agency staff—it is a tool that lets them focus on what matters—problem-solving with our clients and delivering work that moves the needle with patients, caregivers and HCPs," said RevHealth chief innovation officer Chris Cullmann.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
