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Notified, which provides end-to-end communications solutions for investor relations and public relations professionals, and secure identity company CLEAR reach an agreement to integrate CLEAR identity verification technology into Notified’s GlobeNewswire press release distribution platform. GlobeNewswire’s integration of CLEAR Verified offers an identity verification system that will be available in existing press release distribution workflows. Current CLEAR users can verify in one step, while new users enroll with an I.D. and a selfie. After authentication, a “CLEAR Verified” digital badge is added to press releases on GlobeNewswire.com. “Our exclusive partnership with CLEAR enhances GlobeNewswire’s industry-leading security standards and brings peace of mind to our customers and their audiences while protecting the fidelity of the corporate narrative,” said Notified chief operating officer Erik Carlson.
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Intersport, a sports marketing agency, launches Intersport Fútbol Company (Intersport FC) to offer brands a one-stop resource for activations and sponsorships that connect with fútbol (soccer) fans. Intersport FC will be led by Alfonso Alanis-Cue and Rob Swain, who most recently served as co-founders and managing partners at O Street Consulting, a boutique sports agency acquired by Intersport as part of the launch. Intersport FC offers custom marketing strategies to meet individual brand needs backed by Intersport's practices and capabilities. “Combined with our capabilities in experiential marketing, content and property creation, hospitality and partnership consulting, Intersport FC is uniquely positioned to offer the most robust and well-rounded services—from ideation through execution—for brands to break into or grow in soccer," said Intersport president Brian Graybill.
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RevHealth, a pharmaceutical marketing and communications agency, launches AgencyOS, a proprietary AI agency platform that delivers optimized omnichannel campaign components. AgencyOS is the first AI offering from the agency through an ongoing partnership with PixieDust Labs, a machine learning and integrated AI marketing solutions company. AgencyOS will be embedded across the agency and available to all RevHealth clients. For each client, the system is "taught" to understand the client's business requirements, brand and products. Among the elements the platform can provide are project and creative briefs, first timelines with milestones, first-draft manuscripts with referencing, resourcing and department mapping, social media analytics and web-based reporting, and medical downloads and summaries. “AgencyOS doesn't replace agency staff—it is a tool that lets them focus on what matters—problem-solving with our clients and delivering work that moves the needle with patients, caregivers and HCPs," said RevHealth chief innovation officer Chris Cullmann.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
