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Ripley PR is named public relations agency of record for EDEN, a heating, ventilation and air conditioning industry startup. The company cited Ripley's agency's expertise in the home service, tech and startup markets as the deciding factor in its decision. EDEN's customizable digital sales enablement tool integrates into an HVAC contractor's website to provide a 24/7 interactive online experience for homeowners by providing them with accurate estimates based on the contractor's pricing. "Ripley PR's demonstrated success in helping tech companies build brand awareness and their knowledge of the home service industry is exactly the expertise a startup like EDEN needs when entering the market," said EDEN co-founder and CEO Ben Phillips. "Having a PR partner that understands how our Instant Quote solution can help both homeowners and contractors means that we will be targeting the right audiences for our application.”
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Rubenstein Public Relations signs on as agency of record for artificial intelligence platform EdgeRunner AI. RPR will work to refine EdgeRunner's messaging, positioning and corporate identity within the US market. The campaign's goal is to establish EdgeRunner as a leading player in the AI industry, leveraging its commitment to developing ultra-efficient, task-specific AI models for edge devices. The company's technology aims to provide robust and secure AI solutions that meet the stringent demands of national security and defense. The collaboration marks RPR's continued expansion into the innovative technology sector, further solidifying its position as a leader in public relations for high-tech industries, including artificial intelligence, enterprise software, clean energy and biotech.
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Praytell adds Go Providence, Travel Portland and Visit Sacramento to its travel client roster. For Go Providence (aka Providence Warwick Convention & Visitors Bureau), Praytell is serving as US social media, influencer and PR agency of record for both leisure travel and meetings & conventions. Travel Portland has engaged the agency to handle PR and influencer relations for leisure travel and meetings & conventions, with a focus on the US market. As PR agency of record for the US for Visit Sacramento, Praytell will provide strategic media relations programming. “From the moment we first spoke, the Praytell team just got it,” said Visit Sacramento chief operating officer Kari Miskit. “They intrinsically understood what makes us unique. And moreover, they don’t waste time with the low hanging fruit; they swing for the fences.”
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Workhouse is appointed AOR for the expansion campaign of the “It’s a Wonderful Life” Museum in Seneca Falls, New York. As AOR, Workhouse will direct a pro bono campaign of branded visibility, including global public relations, experiential promotions, and celebrity partnerships. The expansion campaign aims to prepare for the worldwide celebration of the 80th anniversary of the film in December 2026. “We look forward to working with the creative talents of Workhouse to promote the exciting expansion of our Museum,” said Anwei S. Law, President of the Board of Trustees for The Seneca Falls It’s a Wonderful Life Museum. “The expanded Museum will develop new ways to promote the timeless message of It’s a Wonderful Life as we re-create sets from the film, design innovative interactive exhibits and bring to memory all of those who have impacted our lives.”
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
