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Ripley PR is named public relations agency of record for EDEN, a heating, ventilation and air conditioning industry startup. The company cited Ripley's agency's expertise in the home service, tech and startup markets as the deciding factor in its decision. EDEN's customizable digital sales enablement tool integrates into an HVAC contractor's website to provide a 24/7 interactive online experience for homeowners by providing them with accurate estimates based on the contractor's pricing. "Ripley PR's demonstrated success in helping tech companies build brand awareness and their knowledge of the home service industry is exactly the expertise a startup like EDEN needs when entering the market," said EDEN co-founder and CEO Ben Phillips. "Having a PR partner that understands how our Instant Quote solution can help both homeowners and contractors means that we will be targeting the right audiences for our application.”
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Rubenstein Public Relations signs on as agency of record for artificial intelligence platform EdgeRunner AI. RPR will work to refine EdgeRunner's messaging, positioning and corporate identity within the US market. The campaign's goal is to establish EdgeRunner as a leading player in the AI industry, leveraging its commitment to developing ultra-efficient, task-specific AI models for edge devices. The company's technology aims to provide robust and secure AI solutions that meet the stringent demands of national security and defense. The collaboration marks RPR's continued expansion into the innovative technology sector, further solidifying its position as a leader in public relations for high-tech industries, including artificial intelligence, enterprise software, clean energy and biotech.
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Praytell adds Go Providence, Travel Portland and Visit Sacramento to its travel client roster. For Go Providence (aka Providence Warwick Convention & Visitors Bureau), Praytell is serving as US social media, influencer and PR agency of record for both leisure travel and meetings & conventions. Travel Portland has engaged the agency to handle PR and influencer relations for leisure travel and meetings & conventions, with a focus on the US market. As PR agency of record for the US for Visit Sacramento, Praytell will provide strategic media relations programming. “From the moment we first spoke, the Praytell team just got it,” said Visit Sacramento chief operating officer Kari Miskit. “They intrinsically understood what makes us unique. And moreover, they don’t waste time with the low hanging fruit; they swing for the fences.”
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Workhouse is appointed AOR for the expansion campaign of the “It’s a Wonderful Life” Museum in Seneca Falls, New York. As AOR, Workhouse will direct a pro bono campaign of branded visibility, including global public relations, experiential promotions, and celebrity partnerships. The expansion campaign aims to prepare for the worldwide celebration of the 80th anniversary of the film in December 2026. “We look forward to working with the creative talents of Workhouse to promote the exciting expansion of our Museum,” said Anwei S. Law, President of the Board of Trustees for The Seneca Falls It’s a Wonderful Life Museum. “The expanded Museum will develop new ways to promote the timeless message of It’s a Wonderful Life as we re-create sets from the film, design innovative interactive exhibits and bring to memory all of those who have impacted our lives.”
Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon... FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy... Magrino lands social media duties for Brunch with Babs and is also working with culinary media company America’s Test Kitchen... MZ Group wins investor relations work from Sertainty Corporation,
FINN Partners is brought on as AOR by community climate action platform Extreme Hangout... CIIC PR expands its West Coast presence by working with Dream Hollywood... V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster.
Darby Communications of Asheville wins AOR work for Striker Brands... 160/90 takes on PR agency of record duties for USAA. It was previously brand sponsorship AOR... Capital Communications & Consulting lands marketing PR duties for Obsidian Solutions Group... GO PR reps NATUROPATHICA Spas as it prepares to open in Miami this month and in Aspen in December.
Uproar PR picks up digital media and technology development company 302 Interactive... The Consultancy PR comes on board as PR agency of record for Helix, a direct-to-consumer sleep brand... Stockworks Agency is selected as IR consultant for Forte Minerals Corp.
Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand... TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports... Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. 
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