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APCO signs on to promote Mahindra Group, an Indian multinational conglomerate with more than $23 billion in revenue and 260,000+ employees globally. APCO will work to create awareness around Mahindra’s business in the United States—in particular, Tech Mahindra and Mahindra Ag North America. The agency’s strategy will utilize industry experts in its Chicago, Washington, D.C., New York, Raleigh and Los Angeles offices, with APCO North America president Kelly Williamson and Safiya Ghori-Ahmad, senior director and head of APCO’s global public affairs practice in Washington, D.C. overseeing client relations. “This strategic partnership will bolster our presence in the U.S. market—expanding Tech Mahindra’s influence in communications, manufacturing, financial services, insurance, retail and consumer goods, travel and transportation, tech and media, health care and life sciences, and energy and utilities sectors,” said Lakshmanan Chidambaram, president and head of Americas Leadership Council, Tech Mahindra and Americas head, Mahindra Group.
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Hemsworth adds Sonesta Resort Hilton Head Island to its travel and tourism client roster. The agency is tasked with developing a strategic PR plan for the resort, which recently completed phase one of a multi-year transformation program, resulting in 340 updated guestrooms. The second phase of the project (anticipated to be complete by May 2025) will include the addition of a new hot tub and adult pool with private cabanas, a refreshed lobby bar, an expanded pool bar, a new poolside retail area and other improvements. “We look forward to leveraging our media connections to amplify awareness for this beautiful resort,” said Hemsworth founder and president Samantha Jacobs.
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Firecracker PR signs on as agency of record for PagBrasil, the leading fintech processing company in Brazil. Firecracker will work to increase awareness of the company in the US market, particularly within the payment tech and financial services media markets. The Porto Alegre-based company, which also has an office in Barcelona, provides services for global clients who are looking to tap into the Brazilian market.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
