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Bob Gold & Associates comes on board as AOR for NEC X, the Silicon Valley-based innovation accelerator backed by Japanese electronics giant NEC. The agency will work to showcase the comprehensive support provided to startups by NEC X and its Elev X! programs through strategic communications and targeted engagement. NEC X has launched and supports more than 100 startups in such areas as AI/ML, public safety, marketing, healthcare, climate and agriculture. “Bob Gold & Associates impressed us with their outstanding expertise and proven ability to elevate the stories of our pioneering entrepreneurs,” said NEC X president and CEO Shintaro Matsumoto.
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Campstories, a Denver-based firm, signs on as PR agency of record for Colorado Wine, a division of the Colorado Department of Agriculture. The agency will leverage traditional earned media and content creation outreach and programming with the goal of increasing awareness of Colorado’s wine producers and regions. The scope of work includes outreach to local, regional and national media. With more than 170+ producers located around the state, Colorado boasts two federally designated American Viticultural Areas: the Grand Valley along the Colorado River between Palisade and Grand Junction, and the West Elks along the North Fork of the Gunnison River between Paonia and Hotchkiss. Together, these regions produce 90 percent of the wine grapes grown in Colorado.
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KTA Media Group is named AOR for The Bailey Foundation, a nonprofit organization serving the greater St. Louis area, whose mission is to help provide children and their families with education programs, food and nutrition support, and leadership initiatives to ensure they have a strong, healthy community to thrive in. KTA will manage the foundation's media relations outreach as well as its local business and corporate partnership initiatives, through a newly developed Purple Pathways Campaign. “Working hand-in-hand with this seasoned public relations team will complement our vision in being proactive, as opposed to reactive, when providing opportunities for local youth and families throughout the greater St. Louis area," adds The Bailey Foundation CEO and founder Diarra Warford.
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Sustainable PR, a green-focused PR firm based in the Adirondack region of New York, is selected to implement a multi-faceted PR campaign for Nichols Farms, an almond and pistachio producer in California’s San Joquin Valley. The firm’s efforts will be geared toward positioning Nicholas Farms as a leading producer and distributor of organic nuts. “Sustainable PR's proven track record of media relations in the food industry and their deep understanding of sustainability communications made them our clear choice. We are confident that their expertise will help us connect with retailers and consumers who value quality, environmental responsibility, and delicious pistachios,” said Nichols Farms senior brand manager Christine Trageser.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
