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| Natalia Sandin |
Hotwire Global brings on Natalia Sandin, a former Edelman EVP, as SVP, consumer for North America. Sandin joins Hotwire from travel and expense app Navan, where she served as VP, corporate marketing. She was previously head of global brand, social and corporate PR communications at Dolby. At Edelman, Sandin served as EVP, consumer group head. She will oversee Hotwire’s consumer practice, managing a portfolio of leading consumer technology clients and spearheading new business opportunities. “Her extensive experience and innovative approach will be invaluable as we continue to drive growth across the North America business, in our consumer practice and beyond,” said Hotwire North America CEO Heather Craft.
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| Samantha Wu |
Eventbrite, a website that lets users create, promote and browse local events, as well as providing ticketing services, appoints Samantha Wu as CMO, effective Sept. 4. Wu was previously CMO at decentralized talent network Braintrust. She has also held marketing leadership roles at Meta/Facebook, Visa and American Express. “Sam brings invaluable experience leading teams through transformation and hypergrowth,” said Eventbrite co-founder and CEO Julia Hartz. The company has also promoted CFO Lanny Baker to the expanded role of chief operating and financial officer. Marketwatch reports that after Eventbrite reported second-quarter revenue that missed analysts' expectations, it cut about 100 jobs.
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| Ed Romaine |
Integrated Systems Design, a systems integrator and manufacturer of automated warehouse, manufacturing and distribution systems, hires Ed Romaine as VP of marketing & business development. Romaine most recently held the same position at order fulfillment solutions company Conveyco Technologies. He has also held executive marketing and business development positions at Tompkins Robotics, SI Systems and Sapient Automation. In his new role, Romaine will oversee ISD's marketing strategies and business development initiatives. He will be instrumental in identifying new opportunities and fostering strategic partnerships. "His wealth of experience, deep industry knowledge, and proven track record of success will be invaluable as we continue to grow and innovate in the automated systems integration and manufacturing space,” said ISD vice president Tony Morgot.
Alisa Granz, who was president and head of brand communications at Rogers & Cowen PMK, has joined MikeWorldWide.
GrandPad, producer of a digital tablet designed for users 75 and older, appoints Grace Dolan as CMO... FloQast, an accounting transformation platform, brings on Ben Schechter as CMO... Pierce Public Relations of Nashville ups Bri Carlesimo to VP of client experience, a newly created role. 
Timothy Miller, senior VP-external communications for PNC Bank, has signed on at Huntington National Bank, which is based in Columbus, OH.
Miele, premium appliance manufacturer, appoints Catherine Grayson-Roper as VP of marketing for the US and Mexico... ATG Entertainment, a live entertainment company and theater owner, names Stephen Santore VP of marketing and sales....Prowly, a media relations platform, promotes co-founder Sebastian Pryzborowski to CEO, succeeding Joanna Drabent.
John Derryberry, who has headed up Hill & Knowlton's US technology practice since 2019, is moving to Golin as EVP and West Coast technology practice leader. 
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