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| Natalia Sandin |
Hotwire Global brings on Natalia Sandin, a former Edelman EVP, as SVP, consumer for North America. Sandin joins Hotwire from travel and expense app Navan, where she served as VP, corporate marketing. She was previously head of global brand, social and corporate PR communications at Dolby. At Edelman, Sandin served as EVP, consumer group head. She will oversee Hotwire’s consumer practice, managing a portfolio of leading consumer technology clients and spearheading new business opportunities. “Her extensive experience and innovative approach will be invaluable as we continue to drive growth across the North America business, in our consumer practice and beyond,” said Hotwire North America CEO Heather Craft.
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| Samantha Wu |
Eventbrite, a website that lets users create, promote and browse local events, as well as providing ticketing services, appoints Samantha Wu as CMO, effective Sept. 4. Wu was previously CMO at decentralized talent network Braintrust. She has also held marketing leadership roles at Meta/Facebook, Visa and American Express. “Sam brings invaluable experience leading teams through transformation and hypergrowth,” said Eventbrite co-founder and CEO Julia Hartz. The company has also promoted CFO Lanny Baker to the expanded role of chief operating and financial officer. Marketwatch reports that after Eventbrite reported second-quarter revenue that missed analysts' expectations, it cut about 100 jobs.
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| Ed Romaine |
Integrated Systems Design, a systems integrator and manufacturer of automated warehouse, manufacturing and distribution systems, hires Ed Romaine as VP of marketing & business development. Romaine most recently held the same position at order fulfillment solutions company Conveyco Technologies. He has also held executive marketing and business development positions at Tompkins Robotics, SI Systems and Sapient Automation. In his new role, Romaine will oversee ISD's marketing strategies and business development initiatives. He will be instrumental in identifying new opportunities and fostering strategic partnerships. "His wealth of experience, deep industry knowledge, and proven track record of success will be invaluable as we continue to grow and innovate in the automated systems integration and manufacturing space,” said ISD vice president Tony Morgot.
Steve Rice, who served as director of political mobilization for Boeing, joins DC-based bipartisan public affairs and strategic communications firm The Herald Group as SVP, overseeing its grasstops and 50-state field operations. 
Qorvis has named Victor Shiblie senior advisor to boost its international network and global business opportunities.
Pierre DuBois has taken the VP-public affairs post at AIB Data Centers, developer of the digital infrastructure for AI hosting and high-performance computing workloads.
Allison Worldwide names Victoria Brophy EVP, head of corporate and technology in Europe. Brophy comes to the firm from Golin Ketchum London, where as EVP she built and led the London Corporate Affairs practice... 
Signal Group, a DC-based public affairs firm, hires Josie Feron as director. Feron was most recently communications director for the Office of Congresswoman Deborah Ross (D-NC)... Moburst, a mobile-first digital agency driven by a proprietary AI program, appoints Etgar Shpivak as VP of marketing... Howard University hires Jasmine Gurley as senior director of public relations in the Office of University Communications.
