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Trevelino/Keller forms a partnership with RAFTR Roofing + Exteriors (RAFTRx), a roofing and outdoor exterior solutions provider specializing in the insurance-claim sector. The agency will provide RAFTRx with growth marketing, PR, web development and creative services. Formed in 2023, Duluth, GA-based RAFTRx has 24 offices across ten states. Its portfolio of brands includes Perimeter Roofing, Humbled Roofing & Restoration, Regal Roofing, Blue Hammer Roofing and Mills Siding & Roofing. “We’ve partnered with Trevelino/Keller to help bring consistency across our portfolio of brands and spread awareness of our best-in-class offerings,” said RAFTRx CEO Gyner Ozgul.
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LDPR is named agency of record for Orient Express Italy. The agency will be overseeing all PR programming, including print and digital media relations, influencer and media visit strategy for Orient Express Italy and the launches of La Dolce Vita Orient Express, as well as the first two Orient Express hotels: Orient Express La Minerva in Rome; followed by Orient Express Palazzo Donà Giovannelli in Venice. An all-inclusive train journey providing eight exclusive round-trip "Made in Italy" itineraries, La Dolce Vita Orient Express will begin operations in spring 2025. On board, guests will enjoy an intimate travel experience with 12 carriages that host no more than 62 passengers.
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WKC Global, a U.S and Riyadh-based public relations, branding and marketing communications company, is selected to serve as strategic advisors, investors and US representatives for female-owned and operated Powder Beauty, which the company says is the Middle East’s first e-commerce platform and retail distributor for clean, conscious, sustainable, purpose-driven beauty and wellness products. Joining forces with Saudi entrepreneur Marriam Mossalli, founder of fashion and luxury marketing agency Niche Arabia, the partnership will highlight the future of clean beauty in the Middle East and provide a gateway for US brands to tap into the MENA (Middle East North Africa) market. “With half of the population under 35 in Saudi Arabia, the region represents an unparalleled opportunity for beauty brands to connect with a vibrant and eager consumer base,” says WKC Global CEO Gwen Wunderlich. “The collaboration of WKC Global and Powder Beauty aims to bridge the gap between US beauty brands and this dynamic consumer base.”
Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon... FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy... Magrino lands social media duties for Brunch with Babs and is also working with culinary media company America’s Test Kitchen... MZ Group wins investor relations work from Sertainty Corporation.
FINN Partners is brought on as AOR by community climate action platform Extreme Hangout... CIIC PR expands its West Coast presence by working with Dream Hollywood... V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster.
Darby Communications of Asheville wins AOR work for Striker Brands... 160/90 takes on PR agency of record duties for USAA. It was previously brand sponsorship AOR... Capital Communications & Consulting lands marketing PR duties for Obsidian Solutions Group... GO PR reps NATUROPATHICA Spas as it prepares to open in Miami this month and in Aspen in December.
Uproar PR picks up digital media and technology development company 302 Interactive... The Consultancy PR comes on board as PR agency of record for Helix, a direct-to-consumer sleep brand... Stockworks Agency is selected as IR consultant for Forte Minerals Corp.
Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand... TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports... Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. 
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