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Trevelino/Keller forms a partnership with RAFTR Roofing + Exteriors (RAFTRx), a roofing and outdoor exterior solutions provider specializing in the insurance-claim sector. The agency will provide RAFTRx with growth marketing, PR, web development and creative services. Formed in 2023, Duluth, GA-based RAFTRx has 24 offices across ten states. Its portfolio of brands includes Perimeter Roofing, Humbled Roofing & Restoration, Regal Roofing, Blue Hammer Roofing and Mills Siding & Roofing. “We’ve partnered with Trevelino/Keller to help bring consistency across our portfolio of brands and spread awareness of our best-in-class offerings,” said RAFTRx CEO Gyner Ozgul.
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LDPR is named agency of record for Orient Express Italy. The agency will be overseeing all PR programming, including print and digital media relations, influencer and media visit strategy for Orient Express Italy and the launches of La Dolce Vita Orient Express, as well as the first two Orient Express hotels: Orient Express La Minerva in Rome; followed by Orient Express Palazzo Donà Giovannelli in Venice. An all-inclusive train journey providing eight exclusive round-trip "Made in Italy" itineraries, La Dolce Vita Orient Express will begin operations in spring 2025. On board, guests will enjoy an intimate travel experience with 12 carriages that host no more than 62 passengers.
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WKC Global, a U.S and Riyadh-based public relations, branding and marketing communications company, is selected to serve as strategic advisors, investors and US representatives for female-owned and operated Powder Beauty, which the company says is the Middle East’s first e-commerce platform and retail distributor for clean, conscious, sustainable, purpose-driven beauty and wellness products. Joining forces with Saudi entrepreneur Marriam Mossalli, founder of fashion and luxury marketing agency Niche Arabia, the partnership will highlight the future of clean beauty in the Middle East and provide a gateway for US brands to tap into the MENA (Middle East North Africa) market. “With half of the population under 35 in Saudi Arabia, the region represents an unparalleled opportunity for beauty brands to connect with a vibrant and eager consumer base,” says WKC Global CEO Gwen Wunderlich. “The collaboration of WKC Global and Powder Beauty aims to bridge the gap between US beauty brands and this dynamic consumer base.”
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
