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MAD Global Strategy, a bipartisan public affairs firm, sets up shop in New York through its acquisition of boutique political consulting firm Millennial Strategies. Millennial co-founders Jeff Guillot and Alex Voetsch will join MAD Global as managing directors to lead the New York operation. Before joining MAD Global, Guillot oversaw Millennial’s governmental and public affairs division and Voetsch led Millennial’s campaign division. Longtime Millennial Strategies staffers Jenny Kate Schlagel and Tiffany Bryant will be joining Guillot and Voestch on the MAD Global team. “Our acquisition of Millennial Strategies not only expands our East Coast footprint, but also boosts our reach and expertise in the New York metropolitan market,” said Laura Matos, Partner, MAD Global. “Jeff and Alex’s Democratic networks and experience amplifies our firm’s capabilities to provide valuable counsel to clients on both sides of the aisle. New York is the third state in which MAD Global has opened full-time operations, joining New Jersey and Ohio as bases of operations.
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Gregory FCA completes a 12-month study showing that generative AI has had a positive effect on its productivity. The study, which looked at the firm’s performance from the first half of 2023 compared to the first six months of 2024 (the first full year of AI deployment), analyzed metrics across the firm’s operations, including revenue per employee, as well as client attrition and employee turnover. It found that AI increased firm productivity a healthy 10.2 percent, equating to about $2 million in additional revenue. Gregory FCA also has seen a 3.75X return on investment once license and training costs are considered. In addition, there was a 31 percent reduction in client churn, and employee attrition was down 54 percent. “This study represents the first quantitative evidence of how AI is transforming public relations by improving the quality and velocity of client work products,” said Gregory FCA CEO Greg Matusky.
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| Eric Wright |
D S Simon Media EVP, marketing & business development Eric Wright marks 25 years with the company. Wright, who came on board in 1999, has been instrumental in elevating D S Simon Media’s company’s brand presence and expanding its market reach while navigating the evolving landscape of economic and regulatory challenges. Before joining the company, he was director, client services at D.C.-based radio broadcasting agency North American Network. “Eric’s 25 years with D S Simon Media is a testament to his loyalty, dedication, vision, and expertise,” said D S Simon Media president & CEO Doug Simon. “His contributions have been pivotal in our growth and success. We are incredibly grateful for his leadership and look forward to many more years of continued success together.”
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization...m Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
