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MAD Global Strategy, a bipartisan public affairs firm, sets up shop in New York through its acquisition of boutique political consulting firm Millennial Strategies. Millennial co-founders Jeff Guillot and Alex Voetsch will join MAD Global as managing directors to lead the New York operation. Before joining MAD Global, Guillot oversaw Millennial’s governmental and public affairs division and Voetsch led Millennial’s campaign division. Longtime Millennial Strategies staffers Jenny Kate Schlagel and Tiffany Bryant will be joining Guillot and Voestch on the MAD Global team. “Our acquisition of Millennial Strategies not only expands our East Coast footprint, but also boosts our reach and expertise in the New York metropolitan market,” said Laura Matos, Partner, MAD Global. “Jeff and Alex’s Democratic networks and experience amplifies our firm’s capabilities to provide valuable counsel to clients on both sides of the aisle. New York is the third state in which MAD Global has opened full-time operations, joining New Jersey and Ohio as bases of operations.
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Gregory FCA completes a 12-month study showing that generative AI has had a positive effect on its productivity. The study, which looked at the firm’s performance from the first half of 2023 compared to the first six months of 2024 (the first full year of AI deployment), analyzed metrics across the firm’s operations, including revenue per employee, as well as client attrition and employee turnover. It found that AI increased firm productivity a healthy 10.2 percent, equating to about $2 million in additional revenue. Gregory FCA also has seen a 3.75X return on investment once license and training costs are considered. In addition, there was a 31 percent reduction in client churn, and employee attrition was down 54 percent. “This study represents the first quantitative evidence of how AI is transforming public relations by improving the quality and velocity of client work products,” said Gregory FCA CEO Greg Matusky.
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| Eric Wright |
D S Simon Media EVP, marketing & business development Eric Wright marks 25 years with the company. Wright, who came on board in 1999, has been instrumental in elevating D S Simon Media’s company’s brand presence and expanding its market reach while navigating the evolving landscape of economic and regulatory challenges. Before joining the company, he was director, client services at D.C.-based radio broadcasting agency North American Network. “Eric’s 25 years with D S Simon Media is a testament to his loyalty, dedication, vision, and expertise,” said D S Simon Media president & CEO Doug Simon. “His contributions have been pivotal in our growth and success. We are incredibly grateful for his leadership and look forward to many more years of continued success together.”
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
