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Backbone is engaged to provide public relations, affiliate marketing and influencer management services for workwear brand Dickies. The agency will help promote Dickies’ products, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals across industries such as construction, automotive and painting. “While Dickies has been a leader in the workwear field for over 100 years, both the industry and the needs of workers are changing,” said Dickies senior manager, brand PR and infliencers Lindsay Burgor, “We’re confident Backbone is the perfect partner to help us honor our tradition while addressing the modern needs of today’s professionals.”
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Merlot Marketing is named agency of record for pet supplement manufacturer NaturVet. Following the successful launch of a national PR campaign in January of this year, NaturVet will continue its partnership with Merlot for ongoing public relations efforts, including utilizing the agency's expertise in trade show support for their exhibition at SuperZoo 2024 in Las Vegas, on Aug. 14-16. NaturVet's pet product offerings for dogs, cats and horses include supplements that are all-in-one vitamins and targeted solutions for calming, digestion, allergy aids, skin and joint support. "Merlot Marketing has increased exposure of our brand and continues to showcase the benefits of our innovative pet products," said NaturVet director of customer marketing Andrea Bouwman.
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William Mills Agency is selected to provide PR services for digital banking product engagement platform WaveCX. WaveCX helps financial institutions optimize the use of their digital banking platforms, fostering engagement both internally for employee experience (EX) and externally for customer experience (CX). “We are excited to collaborate with William Mills Agency to further increase WaveCX’s brand awareness and expand our footprint in the market as we continue to transform how financial institutions manage their employee and customer experiences while realizing greater ROI on their technology investments,” said WaveCX CEO and founder Jon Tvrdik.
FINN Partners is brought on as AOR by community climate action platform Extreme Hangout... CIIC PR expands its West Coast presence by working with Dream Hollywood... V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster.
Darby Communications of Asheville wins AOR work for Striker Brands... 160/90 takes on PR agency of record duties for USAA. It was previously brand sponsorship AOR... Capital Communications & Consulting lands marketing PR duties for Obsidian Solutions Group... GO PR reps NATUROPATHICA Spas as it prepares to open in Miami this month and in Aspen in December.
Uproar PR picks up digital media and technology development company 302 Interactive... The Consultancy PR comes on board as PR agency of record for Helix, a direct-to-consumer sleep brand... Stockworks Agency is selected as IR consultant for Forte Minerals Corp.
Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand... TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports... Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. 
French/West/Vaughan is named PR agency of record for FITCRUNCH, a protein snack brand created by chef, restaurateur and television personality Robert Irvine....Campstories, a Denver shop, picks up US PR duties for Hotel Christopher St Barth... Ripley PR lands Reins, a technology firm that helps small businesses retain key employees. 
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