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Backbone is engaged to provide public relations, affiliate marketing and influencer management services for workwear brand Dickies. The agency will help promote Dickies’ products, emphasizing its heritage and reinforcing its reputation as the top choice for trade professionals across industries such as construction, automotive and painting. “While Dickies has been a leader in the workwear field for over 100 years, both the industry and the needs of workers are changing,” said Dickies senior manager, brand PR and infliencers Lindsay Burgor, “We’re confident Backbone is the perfect partner to help us honor our tradition while addressing the modern needs of today’s professionals.”
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Merlot Marketing is named agency of record for pet supplement manufacturer NaturVet. Following the successful launch of a national PR campaign in January of this year, NaturVet will continue its partnership with Merlot for ongoing public relations efforts, including utilizing the agency's expertise in trade show support for their exhibition at SuperZoo 2024 in Las Vegas, on Aug. 14-16. NaturVet's pet product offerings for dogs, cats and horses include supplements that are all-in-one vitamins and targeted solutions for calming, digestion, allergy aids, skin and joint support. "Merlot Marketing has increased exposure of our brand and continues to showcase the benefits of our innovative pet products," said NaturVet director of customer marketing Andrea Bouwman.
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William Mills Agency is selected to provide PR services for digital banking product engagement platform WaveCX. WaveCX helps financial institutions optimize the use of their digital banking platforms, fostering engagement both internally for employee experience (EX) and externally for customer experience (CX). “We are excited to collaborate with William Mills Agency to further increase WaveCX’s brand awareness and expand our footprint in the market as we continue to transform how financial institutions manage their employee and customer experiences while realizing greater ROI on their technology investments,” said WaveCX CEO and founder Jon Tvrdik.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
