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The International Business Awards have announced this year’s Stevie Award winners. The Gold Stevie for Communications Department of the Year is going to Switzerland’s Sangoz AG, with the Silver Stevie to be taken home by South Africa’s NJMPF and the Brozne Stevie won by Cebuana Lhuillier in the Phillipines. Top PR winners with Stevie wins in multiple categories include Green Door Co (Australia), Lounge Group (Hungary), LLYC (Spain), Noguchi & Peters Ltd. (Hungary), Russell Harris Event Group (USA) and ZIMAT (Mexico). Winners will be celebrated during a gala event in Istanbul, Turkey on Friday, Oct. 11.
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| Lindsey Carnett |
Marketing Maven CEO and president Lindsey Carnett releases The Marketing Maven Method: Secrets of a Maven, a book designed to help businesses exceed their marketing and growth goals The book outlines tactics that can be used and steps that communicators can take to eliminate the guesswork from marketing. The method is made up of three phases: Insights360, which offers a suite of proprietary business intelligence tools fueled by Artificial Intelligence and machine learning; Strategy360, where the insights gained in deep-dive market research are utilized to create an actionable marketing roadmap; and Implementation360, where the marketing tactics are executed to help clients attain their desired outcomes. The results-focused process has been fine-tuned through campaigns that have netted more than $1 billion of earned revenue for clients. “As a business, you shouldn’t have to wonder whether an expensive marketing campaign will connect with your target audiences,” says Carnett. “With The Marketing Maven Method, you’ll know exactly what you should do, how and why you should do it, and how to measure results.”
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Snappy Kraken, a martech company, rolls out Snappy Kraken Enterprise, which it says is a complete marketing technology solution aimed at mid-market and enterprise firms, including registered investment advisors, broker-dealers and independent marketing organizations. It provides in-depth analytics and advanced marketing tools to attract and retain top-performing advisors, scale growth strategies and execute compliant marketing campaigns. “Snappy Kraken Enterprise delivers high-performing solutions that combine technology, data-rich insights and seamless integrations to help large organizations scale and optimize their growth strategies,” said Snappy Kraken founder and CEO Robert Sofia. RIAs, broker-dealers and IMOs interested in the new offering can register for the Snappy Kraken Enterprise webinar on August 22nd at 2:00pm ET.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
