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The International Business Awards have announced this year’s Stevie Award winners. The Gold Stevie for Communications Department of the Year is going to Switzerland’s Sangoz AG, with the Silver Stevie to be taken home by South Africa’s NJMPF and the Brozne Stevie won by Cebuana Lhuillier in the Phillipines. Top PR winners with Stevie wins in multiple categories include Green Door Co (Australia), Lounge Group (Hungary), LLYC (Spain), Noguchi & Peters Ltd. (Hungary), Russell Harris Event Group (USA) and ZIMAT (Mexico). Winners will be celebrated during a gala event in Istanbul, Turkey on Friday, Oct. 11.
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| Lindsey Carnett |
Marketing Maven CEO and president Lindsey Carnett releases The Marketing Maven Method: Secrets of a Maven, a book designed to help businesses exceed their marketing and growth goals The book outlines tactics that can be used and steps that communicators can take to eliminate the guesswork from marketing. The method is made up of three phases: Insights360, which offers a suite of proprietary business intelligence tools fueled by Artificial Intelligence and machine learning; Strategy360, where the insights gained in deep-dive market research are utilized to create an actionable marketing roadmap; and Implementation360, where the marketing tactics are executed to help clients attain their desired outcomes. The results-focused process has been fine-tuned through campaigns that have netted more than $1 billion of earned revenue for clients. “As a business, you shouldn’t have to wonder whether an expensive marketing campaign will connect with your target audiences,” says Carnett. “With The Marketing Maven Method, you’ll know exactly what you should do, how and why you should do it, and how to measure results.”
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Snappy Kraken, a martech company, rolls out Snappy Kraken Enterprise, which it says is a complete marketing technology solution aimed at mid-market and enterprise firms, including registered investment advisors, broker-dealers and independent marketing organizations. It provides in-depth analytics and advanced marketing tools to attract and retain top-performing advisors, scale growth strategies and execute compliant marketing campaigns. “Snappy Kraken Enterprise delivers high-performing solutions that combine technology, data-rich insights and seamless integrations to help large organizations scale and optimize their growth strategies,” said Snappy Kraken founder and CEO Robert Sofia. RIAs, broker-dealers and IMOs interested in the new offering can register for the Snappy Kraken Enterprise webinar on August 22nd at 2:00pm ET.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
