Brent Scrimshaw
Brent Scrimshaw

Enero Group’s technology, healthcare and consumer practice, which includes Hotwire Global as well as Australia-based BMF and Orchard, saw revenues dip 6 percent on a like-for-like basis for the 12 months ended June 30.

While Enero’s $189.7 million in revenues reflected the strength of its Australian business, its overall performance was impacted by difficulties in the global technology and ad-tech markets.

On the positive side, the company’s earnings per share were up 8 percent, net profit was up 7 percent on a like-for-like basis, and it reports revenue growth of 40 percent over the last four years.

Enero also saw its client base broaden over the past year, with 66 percent of its revenue now coming from clients who have relationships with more than one THC brand or country, up from 47 percent in FY23. In addition, the THC Practice now has 34 clients with annual revenue greater than $1M.

“Despite the tough trading conditions in the technology sector, our teams at Hotwire have continued to integrate their client offerings into a global, market-leading suite of services that can uniquely drive reputation, relationships and revenue for clients,” said Enero Group Global CEO Brent Scrimshaw. “When the technology sector recovers, we are in a very strong position to benefit from it.”

In May, Hotwire launched its global AI innovation team and first proprietary AI tool, GAIO.tech, the first in a series of AI technology and consulting solutions intended to help global brands integrate AI into their marketing and communications strategies.