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| Arielle Gross Samuels |
General Catalyst, a venture capital firm, recruits Blackstone global head of marketing Arielle Gross Samuels as its chief marketing and communications officer, according to a report in the Wall Street Journal. Samuels will succeed Jennifer Zimmerman, who remains as a consultant with the company. Prior to joining Blackstone in 2022, Samuels was at Meta, where she held a range of positions, including global head of ESG business. Before that, she was at Deloitte. At General Catalyst, Samuels will lead all marketing and communications, including advertising, press, thought leadership and events. Her plan is to build the brand’s equity and consideration globally, she told the WSJ.
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| Brandee Sanders |
Apromore, a provider of AI-driven process mining and simulation solutions, appoints Brandee Sanders as CMO. Sanders was previously CMO at AI-powered RevOps platform Revenue.io. She has also held senior positions at companies including BlackLine, Sony Music and Observe.AI. In her new role, Sanders will oversee Apromore's global marketing strategy, focusing on expanding market reach, enhancing brand visibility and driving customer engagement initiatives. “Her extensive experience and proven leadership in driving growth and market expansion will be instrumental as we continue to innovate and expand our leadership in the AI and process mining industry,” said Apromore CEO and co-founder Marcello La Rosa.
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| Lauren Rogers |
ke comms, a mission-driven public relations and writing agency in Tulsa, OK, brings on Lauren Rogers as a consulting partner. Rogers comes to the agency from Tulsa Regional Tourism, where she most recently served as director of communications. She was previously communications director at Tulsa’s Gilcrease Museum. “Lauren’s background and love of Tulsa fit in perfectly with ke comms’ mission-driven work,” said firm founder and CEO Kristi Eaton. “With a mix of tourism and nonprofit public relations experience, Lauren also offers a Gen Z perspective which makes her a great asset.”
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| Katerina Miras |
Avive Solutions, a manufacturer of automated external defibrillators and software solutions to improve access to AEDs, hires Katerina Miras as VP of marketing. Miras joins Avive from medtech company Medivis, where she served as head of marketing, brand and strategic partnerships. Before that, she was director of brand marketing, product/customer marketing and creative at medical equipment manufacturing company Butterfly Network. At Avive, Miras will focus on enhancing the company's brand identity, driving awareness and leading its marketing strategy. “Her extensive experience in the healthcare sector and her proven ability to drive growth through innovative marketing strategies make her the perfect fit to lead our marketing efforts at this exciting time of growth for the company," said Avive co-founder and CEO Sameer Jafri.
Brittney Basden, who led public affairs and advocacy partnerships at the Washington Post has joined Bully Pulpit International as a managing director.
The DUX Group, a Washington, D.C.-based strategic communications firm that works with leaders in highly regulated industries, names Lauren Boland as VP... Workday, an enterprise AI platform for HR, finance and IT, names Sarah Kennedy Ellis CMO, effective Oct. 5. Kennedy Ellis joins the company from Google... Octave Specialty Group, a global specialty insurance firm, brings on Philip Stefano as managing director, head of investor relations. 
Michele Ziosi will rejoin Stellantis on Oct. 1 as chief PA officer responsible for Enlarged Europe and for the global coordination of the carmaker’s PA activities.
Inizio, which works with clients in the health and life sciences sectors, appoints Oisín Ó Gógáin as chief people officer... The Boston Beer Company names Allison Stransky CMO, effective Oct. 12. Stransky was previuosly VP and CMO at Samsung Electronics America... Newark Regional Business Partnership and its 501(c)(3) affiliate, the Renaissance Newark Foundation, bring on Kim Lewis-Collins as VP, marketing and business development, a newly created role. 
Carmichael Lynch president and manager Julie Batliner is joining Padilla as president, succeeding Matt Kuchariski. Kucharski will transition to a fractional role with the agency as an executive counselor through the end of the year.
