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| Arielle Gross Samuels |
General Catalyst, a venture capital firm, recruits Blackstone global head of marketing Arielle Gross Samuels as its chief marketing and communications officer, according to a report in the Wall Street Journal. Samuels will succeed Jennifer Zimmerman, who remains as a consultant with the company. Prior to joining Blackstone in 2022, Samuels was at Meta, where she held a range of positions, including global head of ESG business. Before that, she was at Deloitte. At General Catalyst, Samuels will lead all marketing and communications, including advertising, press, thought leadership and events. Her plan is to build the brand’s equity and consideration globally, she told the WSJ.
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| Brandee Sanders |
Apromore, a provider of AI-driven process mining and simulation solutions, appoints Brandee Sanders as CMO. Sanders was previously CMO at AI-powered RevOps platform Revenue.io. She has also held senior positions at companies including BlackLine, Sony Music and Observe.AI. In her new role, Sanders will oversee Apromore's global marketing strategy, focusing on expanding market reach, enhancing brand visibility and driving customer engagement initiatives. “Her extensive experience and proven leadership in driving growth and market expansion will be instrumental as we continue to innovate and expand our leadership in the AI and process mining industry,” said Apromore CEO and co-founder Marcello La Rosa.
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| Lauren Rogers |
ke comms, a mission-driven public relations and writing agency in Tulsa, OK, brings on Lauren Rogers as a consulting partner. Rogers comes to the agency from Tulsa Regional Tourism, where she most recently served as director of communications. She was previously communications director at Tulsa’s Gilcrease Museum. “Lauren’s background and love of Tulsa fit in perfectly with ke comms’ mission-driven work,” said firm founder and CEO Kristi Eaton. “With a mix of tourism and nonprofit public relations experience, Lauren also offers a Gen Z perspective which makes her a great asset.”
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| Katerina Miras |
Avive Solutions, a manufacturer of automated external defibrillators and software solutions to improve access to AEDs, hires Katerina Miras as VP of marketing. Miras joins Avive from medtech company Medivis, where she served as head of marketing, brand and strategic partnerships. Before that, she was director of brand marketing, product/customer marketing and creative at medical equipment manufacturing company Butterfly Network. At Avive, Miras will focus on enhancing the company's brand identity, driving awareness and leading its marketing strategy. “Her extensive experience in the healthcare sector and her proven ability to drive growth through innovative marketing strategies make her the perfect fit to lead our marketing efforts at this exciting time of growth for the company," said Avive co-founder and CEO Sameer Jafri.
Raffetto Herman Strategic Communications brings on Jessica Gail, who served as director of communications for Rep. Eric Swalwell, as senior media lead... Prime Therapeutics appoints Katie Payne as chief external affairs officer, a newly created role. She was previously a senior director at APCO... Thunderly promotes Jason Weaver to director of paid media. 
Ruder Finn hires Brent Mullins as SVP, talent and partnerships. Mullins joins the agency from 160over90, where he was VP, entertainment marketing... Allison Worldwide names Katie Huang Shin global president, technology, effective Nov. 14... Vasion, which provides serverless printing and AI-enabled automation, appoints Cindy White as CMO. 
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
