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Matter Communications launches a media training offering. Building on the agency’s experience equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, the program addresses the complexities of the current media environment and is applicable to any industry and media format. It provides customized training sessions, along with real-world practice, crisis communication, message development and on-camera training. “Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals,” said Matter general manager of PR Anne Lines. “It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast or crisis situation.”
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| Greg Behr |
Brasco, a Raleigh, NC-based agency, acquires Circle City Strategy. Through the acquisition, Brasco is adding a comprehensive public relations and strategic communications team, solidifying its strategic communications, creative and marketing agency position. Circle City principal Greg Behr will now serve as Brasco’s senior director of PR and strategic communications. Brasco offers a full suite of services, including brand development, marketing strategy, digital execution and marketing automation, advertising and media, website design and development, and creative services. “This expansion gives our clients a seamless and integrated approach, ensuring their stories are told effectively and persuasively," said Brasco CEO Brandon Ives.
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Limelight, which represents legal and business clients in such sectors as marketing, media relations and crisis management, is launched by former Infinite Global chief growth officer Kenneth Gary and Erin Harrison, who served as SVP at NextTech Communication. They are both also vets of Baretz+Brunelle, Gary as a partner and Harrison as managing director. LIMELIGHT offers a suite of growth communications services, including strategic planning, media relations, crisis management, content creation, digital and social media marketing, video production and event management. “Our extensive understanding of where law and business converge allows us to develop novel data-driven strategies that deliver tangible results for our clients,” said Gary.
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co.... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
Montieth & Company introduces M&Co Litigation Intelligence... BERA.ai, a brand measurement platform that ties brand equity to revenue and business growth, introduces BERA LLM Brand Rankings... Matter launches its PR Media Group.
PRSA adds author and branding expert Sally Hogshead and three-time Daytime Emmy Award-winning journalist and entrepreneur Gaby Natale to the keynote lineup for ICON 2026, its annual conference for public relations and communications professionals... Publicity for Good founder and CEO Heather Holmes releases “Seen by AI, Found by Customers”... 5W AI Communications publishes “The 5W Retrieval Index — Volume I: The AI Retrieval Economy, 2026.
