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Matter Communications launches a media training offering. Building on the agency’s experience equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, the program addresses the complexities of the current media environment and is applicable to any industry and media format. It provides customized training sessions, along with real-world practice, crisis communication, message development and on-camera training. “Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals,” said Matter general manager of PR Anne Lines. “It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast or crisis situation.”
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| Greg Behr |
Brasco, a Raleigh, NC-based agency, acquires Circle City Strategy. Through the acquisition, Brasco is adding a comprehensive public relations and strategic communications team, solidifying its strategic communications, creative and marketing agency position. Circle City principal Greg Behr will now serve as Brasco’s senior director of PR and strategic communications. Brasco offers a full suite of services, including brand development, marketing strategy, digital execution and marketing automation, advertising and media, website design and development, and creative services. “This expansion gives our clients a seamless and integrated approach, ensuring their stories are told effectively and persuasively," said Brasco CEO Brandon Ives.
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Limelight, which represents legal and business clients in such sectors as marketing, media relations and crisis management, is launched by former Infinite Global chief growth officer Kenneth Gary and Erin Harrison, who served as SVP at NextTech Communication. They are both also vets of Baretz+Brunelle, Gary as a partner and Harrison as managing director. LIMELIGHT offers a suite of growth communications services, including strategic planning, media relations, crisis management, content creation, digital and social media marketing, video production and event management. “Our extensive understanding of where law and business converge allows us to develop novel data-driven strategies that deliver tangible results for our clients,” said Gary.
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