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Matter Communications launches a media training offering. Building on the agency’s experience equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, the program addresses the complexities of the current media environment and is applicable to any industry and media format. It provides customized training sessions, along with real-world practice, crisis communication, message development and on-camera training. “Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals,” said Matter general manager of PR Anne Lines. “It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast or crisis situation.”
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| Greg Behr |
Brasco, a Raleigh, NC-based agency, acquires Circle City Strategy. Through the acquisition, Brasco is adding a comprehensive public relations and strategic communications team, solidifying its strategic communications, creative and marketing agency position. Circle City principal Greg Behr will now serve as Brasco’s senior director of PR and strategic communications. Brasco offers a full suite of services, including brand development, marketing strategy, digital execution and marketing automation, advertising and media, website design and development, and creative services. “This expansion gives our clients a seamless and integrated approach, ensuring their stories are told effectively and persuasively," said Brasco CEO Brandon Ives.
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Limelight, which represents legal and business clients in such sectors as marketing, media relations and crisis management, is launched by former Infinite Global chief growth officer Kenneth Gary and Erin Harrison, who served as SVP at NextTech Communication. They are both also vets of Baretz+Brunelle, Gary as a partner and Harrison as managing director. LIMELIGHT offers a suite of growth communications services, including strategic planning, media relations, crisis management, content creation, digital and social media marketing, video production and event management. “Our extensive understanding of where law and business converge allows us to develop novel data-driven strategies that deliver tangible results for our clients,” said Gary.
IPREX names Big Picture PR in San Francisco, Precision Strategies in Washington, D.C., and Tiny Mighty Communications in Nashville as its first Americas Partner Cohort... Highwire launches AcroAnswers, a proprietary AI visibility platform... Big Red Oak and Naer Communications, a Calgary-based firm, form a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
Matter launches its Review Visibility Management service to address a shift in how companies across verticals earn trust online... A Queens school is putting out the message about Sept. 12, 2001 when people came together to help, comfort, rebuild and unite... Directive expands its Directive Communications division, which will bring PR, organic social, influencer marketing and paid social together under one integrated organization.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
