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Matter Communications launches a media training offering. Building on the agency’s experience equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, the program addresses the complexities of the current media environment and is applicable to any industry and media format. It provides customized training sessions, along with real-world practice, crisis communication, message development and on-camera training. “Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals,” said Matter general manager of PR Anne Lines. “It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast or crisis situation.”
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| Greg Behr |
Brasco, a Raleigh, NC-based agency, acquires Circle City Strategy. Through the acquisition, Brasco is adding a comprehensive public relations and strategic communications team, solidifying its strategic communications, creative and marketing agency position. Circle City principal Greg Behr will now serve as Brasco’s senior director of PR and strategic communications. Brasco offers a full suite of services, including brand development, marketing strategy, digital execution and marketing automation, advertising and media, website design and development, and creative services. “This expansion gives our clients a seamless and integrated approach, ensuring their stories are told effectively and persuasively," said Brasco CEO Brandon Ives.
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Limelight, which represents legal and business clients in such sectors as marketing, media relations and crisis management, is launched by former Infinite Global chief growth officer Kenneth Gary and Erin Harrison, who served as SVP at NextTech Communication. They are both also vets of Baretz+Brunelle, Gary as a partner and Harrison as managing director. LIMELIGHT offers a suite of growth communications services, including strategic planning, media relations, crisis management, content creation, digital and social media marketing, video production and event management. “Our extensive understanding of where law and business converge allows us to develop novel data-driven strategies that deliver tangible results for our clients,” said Gary.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
