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Matter Communications launches a media training offering. Building on the agency’s experience equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, the program addresses the complexities of the current media environment and is applicable to any industry and media format. It provides customized training sessions, along with real-world practice, crisis communication, message development and on-camera training. “Our new media training offering is specifically designed for business leaders, spokespeople and industry experts, providing hands-on training with experienced media professionals,” said Matter general manager of PR Anne Lines. “It offers practical, real-world experience to help participants not only prepare but excel in any media interaction, whether it's a live interview, podcast or crisis situation.”
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| Greg Behr |
Brasco, a Raleigh, NC-based agency, acquires Circle City Strategy. Through the acquisition, Brasco is adding a comprehensive public relations and strategic communications team, solidifying its strategic communications, creative and marketing agency position. Circle City principal Greg Behr will now serve as Brasco’s senior director of PR and strategic communications. Brasco offers a full suite of services, including brand development, marketing strategy, digital execution and marketing automation, advertising and media, website design and development, and creative services. “This expansion gives our clients a seamless and integrated approach, ensuring their stories are told effectively and persuasively," said Brasco CEO Brandon Ives.
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Limelight, which represents legal and business clients in such sectors as marketing, media relations and crisis management, is launched by former Infinite Global chief growth officer Kenneth Gary and Erin Harrison, who served as SVP at NextTech Communication. They are both also vets of Baretz+Brunelle, Gary as a partner and Harrison as managing director. LIMELIGHT offers a suite of growth communications services, including strategic planning, media relations, crisis management, content creation, digital and social media marketing, video production and event management. “Our extensive understanding of where law and business converge allows us to develop novel data-driven strategies that deliver tangible results for our clients,” said Gary.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
