 |
LDPR has been named agency of record for Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch, which will transition to The Grand Hyatt Scottsdale Resort this fall. The agency will be overseeing all PR programming, including print and digital media relations, influencer and brand partnerships and media visit programming. With a full renovation under way, the 496-unit property will be the first Grand Hyatt hotel in Arizona. Headquartered in New York City, LDPR also has staff in Los Angeles and Chicago.
 |
MRB Public Relations, a tech-focused PR and communications firm, signs on to manage strategic promotion for Cybertech NYC 2024, a cyber industry event taking place on Sept. 5 at NYC’s Metropolitan Pavilion. MRB will work to ensure an extensive media presence for the event, managing its media center on the day of the show and driving media coverage. The event will feature a comprehensive exhibition hall, a startup pavilion showcasing over 100 emerging companies, and specialized discussions on key topics such as AI, cyber talent and misinformation in elections. Speakers from AmEx, NBC News, Nvidia, Philips and Visa are set to appear. “MRB’s proven record of successfully promoting both emerging startups and established industry leaders in the cyber arena will ensure that Cybertech NYC 2024 receives the visibility it deserves,” said Cybertech director Steve Corrick.
 |
CTP, a Boston-based agency, is named AOR for the Cambridge Office for Tourism, which manages destination marketing, public relations and visitor services for Cambridge, MA. CTP has been working on the organization’s “There’s a lot to Unpack” campaign, which includes new brand ID as well as paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors. “CTP has been a fantastic partner in bringing those stories to life,” said Cambridge Office for Tourism executive director Robyn Culbertson. “They’ve completely reenergized our brand, and we’re thrilled about the positive feedback that we’ve received from all of our stakeholders.”
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
