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LDPR has been named agency of record for Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch, which will transition to The Grand Hyatt Scottsdale Resort this fall. The agency will be overseeing all PR programming, including print and digital media relations, influencer and brand partnerships and media visit programming. With a full renovation under way, the 496-unit property will be the first Grand Hyatt hotel in Arizona. Headquartered in New York City, LDPR also has staff in Los Angeles and Chicago.
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MRB Public Relations, a tech-focused PR and communications firm, signs on to manage strategic promotion for Cybertech NYC 2024, a cyber industry event taking place on Sept. 5 at NYC’s Metropolitan Pavilion. MRB will work to ensure an extensive media presence for the event, managing its media center on the day of the show and driving media coverage. The event will feature a comprehensive exhibition hall, a startup pavilion showcasing over 100 emerging companies, and specialized discussions on key topics such as AI, cyber talent and misinformation in elections. Speakers from AmEx, NBC News, Nvidia, Philips and Visa are set to appear. “MRB’s proven record of successfully promoting both emerging startups and established industry leaders in the cyber arena will ensure that Cybertech NYC 2024 receives the visibility it deserves,” said Cybertech director Steve Corrick.
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CTP, a Boston-based agency, is named AOR for the Cambridge Office for Tourism, which manages destination marketing, public relations and visitor services for Cambridge, MA. CTP has been working on the organization’s “There’s a lot to Unpack” campaign, which includes new brand ID as well as paid, social and owned digital communications designed to elevate the brand and generate new and recurring visitors. “CTP has been a fantastic partner in bringing those stories to life,” said Cambridge Office for Tourism executive director Robyn Culbertson. “They’ve completely reenergized our brand, and we’re thrilled about the positive feedback that we’ve received from all of our stakeholders.”
Preston Spire picks up Meet Minneapolis, the city's DMO, in partnership with the Minneapolis Tourism Improvement District... Diffusion is tapped as PR agency of record for 70mai and STACK... Quigley-Simpson, an LA-based agency that also operates from New York, expands its relationship with energy technology company Generac, now serving as its digital agency of record.
Campstories picks up Visit Jackson Hole, the official destination marketing and management organization for the Jackson Hole valley in Wyoming... WOC | Signal signs on to work with Impact Washington, a statewide, nonprofit manufacturing extension partnership center... HLK, an integrated brand and marketing shop, lands Byrna Technologies, a personal defense technology company.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
