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5WPR is selected as public relations AOR for Netradyne, a fleet safety SaaS startup for retailers, construction and oil & gas companies. The agency will work to position Netradyne’s technology as a critical tool in the industry to drive cost optimization, retention and coaching among operators of commercial vehicles. 5W has already generated a significant amount of exposure for Netradyne through their partnership with trucking insurtech Cover Whale—another client within 5W’s supply chain and insurtech roster. “From my first conversation with 5W, it was clear they had deep domain expertise within supply chain,” said Netradyne senior communications manager Sarah Duckett. “The team was able to hit the ground running on day one due to their familiarity with the industry and within our first two weeks had developed several proactive thought leadership topics, secured a podcast and byline opportunity, and drafted a press release for our seasonal launch.”
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Jennifer Maguire Communications & PR has been named agency of record for the Pittsburgh Airport Marriott and the Marriott Saddle Brook in New Jersey, handling PR for the unveiling of multi-million dollar renovations at both hotels. The agency will manage consumer and trade media outreach; promote the meeting and wedding spaces; and handle visiting journalists, influencers and partnerships. The Pittsburgh Airport Marriott has undergone an $18 million top-to-bottom renovation, which transforms the entire guest and meeting experience. The Marriott Saddle Brook, the second oldest Marriott currently operating in the system, has unveiled Phase One of a $15 million renovation. “JMCPR's expertise in the hospitality industry has been instrumental in amplifying our story, driving impactful media coverage that resonates with our guests and stakeholders alike," said Marriott Saddle Brook general manager Alejandro Cardona.
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Trust Relations, a fully remote firm, signs on as agency of record for Natural Farm, Kuumba Made, Sun & Ski and Dragonwing. For Natural Farm, a 100-percent natural, sustainably sourced line of pet products, the agency is expanding upon its media relations, influencer relations and affiliate marketing strategies to include celebrity partnerships and management. Kuumba Made, which offers high-quality fragrance oils, botanical skincare and creative aromatherapy, is working with Trust Relations to amplify awareness of the brand through high-impact media coverage while also bolstering its credibility in the clean beauty space through industry award opportunities. Sun & Ski Sports, a specialty outdoor multi-brand retailer, enlisted Trust Relations to introduce the retailer to key audiences, both regionally and nationally, and expand brand awareness of the company and its executives as experts in outdoor gear and sports. Dragonwing, an activewear brand designed specifically to empower girls, first engaged Trust Relations on a project basis, to establish brand recognition among key micro-influencers. The brand is continuing its partnership with the agency to include ongoing PR support, with a campaign designed to further the brand's recognition in key trade outlets.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
