 |
5WPR is selected as public relations AOR for Netradyne, a fleet safety SaaS startup for retailers, construction and oil & gas companies. The agency will work to position Netradyne’s technology as a critical tool in the industry to drive cost optimization, retention and coaching among operators of commercial vehicles. 5W has already generated a significant amount of exposure for Netradyne through their partnership with trucking insurtech Cover Whale—another client within 5W’s supply chain and insurtech roster. “From my first conversation with 5W, it was clear they had deep domain expertise within supply chain,” said Netradyne senior communications manager Sarah Duckett. “The team was able to hit the ground running on day one due to their familiarity with the industry and within our first two weeks had developed several proactive thought leadership topics, secured a podcast and byline opportunity, and drafted a press release for our seasonal launch.”
 |
Jennifer Maguire Communications & PR has been named agency of record for the Pittsburgh Airport Marriott and the Marriott Saddle Brook in New Jersey, handling PR for the unveiling of multi-million dollar renovations at both hotels. The agency will manage consumer and trade media outreach; promote the meeting and wedding spaces; and handle visiting journalists, influencers and partnerships. The Pittsburgh Airport Marriott has undergone an $18 million top-to-bottom renovation, which transforms the entire guest and meeting experience. The Marriott Saddle Brook, the second oldest Marriott currently operating in the system, has unveiled Phase One of a $15 million renovation. “JMCPR's expertise in the hospitality industry has been instrumental in amplifying our story, driving impactful media coverage that resonates with our guests and stakeholders alike," said Marriott Saddle Brook general manager Alejandro Cardona.
 |
Trust Relations, a fully remote firm, signs on as agency of record for Natural Farm, Kuumba Made, Sun & Ski and Dragonwing. For Natural Farm, a 100-percent natural, sustainably sourced line of pet products, the agency is expanding upon its media relations, influencer relations and affiliate marketing strategies to include celebrity partnerships and management. Kuumba Made, which offers high-quality fragrance oils, botanical skincare and creative aromatherapy, is working with Trust Relations to amplify awareness of the brand through high-impact media coverage while also bolstering its credibility in the clean beauty space through industry award opportunities. Sun & Ski Sports, a specialty outdoor multi-brand retailer, enlisted Trust Relations to introduce the retailer to key audiences, both regionally and nationally, and expand brand awareness of the company and its executives as experts in outdoor gear and sports. Dragonwing, an activewear brand designed specifically to empower girls, first engaged Trust Relations on a project basis, to establish brand recognition among key micro-influencers. The brand is continuing its partnership with the agency to include ongoing PR support, with a campaign designed to further the brand's recognition in key trade outlets.
Violet PR picks up the Birmingham Business Alliance, the Alabama metro's lead economic development organization and chamber of commerce... Glodow Nead Communications comes on board as US agency of record for Wines of Georgia... Moroch gets AOL status for record for Leslie’s, Inc., a direct-to-consumer brand that markets pool and spa care products. 
Velocitas, a Miami-based agency, picks up US AOR duties for Flam, a deep-tech startup pioneering AI-native content... Broadhead drives PR for Stoughton Trailers, No. 5 manufacturer of semi-truck trailers in North America... Laura Davidson Public Relations, wins PR work from Anthology of Athens, an 18-room boutique hotel in Greece.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
