 |
Supreme Group, a portfolio of business, marketing, and communications services companies backed by private equity firm Trinity Hunt Partners, acquires BioStrata, which provides comprehensive marketing communication services to the life science sector. Cambridge, England-based BioStrata has worked with companies in areas including life science research tools, medical devices, diagnostics, contract research and manufacturing, and biopharma. BioStrata's leadership will remain in place, and the agency will continue to operate under its brand name as a standalone organization within Supreme Group. BioStrata co-founder and managing director Clare Russell will take the role of president, while co-founder and CEO Paul Avery will take on the role of VP marketing for Supreme Group. “BioStrata’s integrated communications and marketing expertise will enable us to better serve the diverse needs of life science companies, broaden our client base, and further expand our footprint in the UK and Europe,” said Supreme Group CEO Tom Donnelly.
 |
NextTech Communications, a women-led, integrated communications agency that works with tech companies, is one of the hosts of the NJ Women in Technology & Business Forum, which will take place at the Bell Works building in Holmdel, NJ on Wednesday, Sept. 18. The event will connect technology and business leaders from the tri-state area and center around the theme of “Investing in Women,” addressing how the tech and business community can better invest in women and women-led businesses. Discussion topics will include: personal anecdotes on how women in the tech field built successful careers, a look at areas where women are currently not getting the investments or support that they need, strategies for how the NJ community can get involved in women-led and owned businesses in technology and beyond, and advice for women at all stages of their careers across industries. The event is free, but attendees need to register by September 10. “We created this event to help advance the discussion of women in business while creating a forum for career advancement and networking,” said NextTech Communications CEO Janine Savarese.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
