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L.C. Williams & Associates comes on as PR agency of record for Latham Group, a designer, manufacturer and marketer of in-ground residential swimming pools with customers in North America, Australia and New Zealand. LCWA will oversee and execute a comprehensive public relations strategy including media relations, thought leadership, influencer collaboration and brand storytelling. Public relations initiatives are already underway with expanded outreach and activations planned for 2025. “LCWA’s extensive experience in the home and lifestyle sectors, coupled with its innovative approach to public relations, makes it an ideal partner for Latham as we continue to expand our market presence and product offerings,” said Latham Group, Inc. president and CEO Scott Rajeski.
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Magrino is named PR agency of record for Skopos Hospitality Group, which owns and operates six New Jersey restaurants, with a seventh set to open this fall. The agency will provide strategic public relations counsel, communications and influencer relations to open new venues with maximum buzz and reach, while also amplifying the restaurants and bars in the portfolio that have become staples throughout the region. Founded in 2015 by brothers Dean and Thomas Maroulakos, Skopos Hospitality Group’s properties include Franklin Social and The Junto Attic Bar in Jersey City, NJ; Parkside Social in Verona, NJ; The Barrow House, Clifton, NJ; Cowan’s Public in Nutley, NJ; Gus’s Last Word, Wood-Ridge, NJ; and the soon-to-open Nómada in Verona, NJ.
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Amendola, a healthcare technology and life sciences PR and marketing firm, is selected to implement a national public relations, content and social media program for Carta Healthcare, a company with the mission of reducing the costs of clinical data abstraction, while also saving time and improving its quality. Carta has developed Atlas, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. "As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership," said Carta Healthcare VP of business development Greg Miller.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
