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L.C. Williams & Associates comes on as PR agency of record for Latham Group, a designer, manufacturer and marketer of in-ground residential swimming pools with customers in North America, Australia and New Zealand. LCWA will oversee and execute a comprehensive public relations strategy including media relations, thought leadership, influencer collaboration and brand storytelling. Public relations initiatives are already underway with expanded outreach and activations planned for 2025. “LCWA’s extensive experience in the home and lifestyle sectors, coupled with its innovative approach to public relations, makes it an ideal partner for Latham as we continue to expand our market presence and product offerings,” said Latham Group, Inc. president and CEO Scott Rajeski.
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Magrino is named PR agency of record for Skopos Hospitality Group, which owns and operates six New Jersey restaurants, with a seventh set to open this fall. The agency will provide strategic public relations counsel, communications and influencer relations to open new venues with maximum buzz and reach, while also amplifying the restaurants and bars in the portfolio that have become staples throughout the region. Founded in 2015 by brothers Dean and Thomas Maroulakos, Skopos Hospitality Group’s properties include Franklin Social and The Junto Attic Bar in Jersey City, NJ; Parkside Social in Verona, NJ; The Barrow House, Clifton, NJ; Cowan’s Public in Nutley, NJ; Gus’s Last Word, Wood-Ridge, NJ; and the soon-to-open Nómada in Verona, NJ.
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Amendola, a healthcare technology and life sciences PR and marketing firm, is selected to implement a national public relations, content and social media program for Carta Healthcare, a company with the mission of reducing the costs of clinical data abstraction, while also saving time and improving its quality. Carta has developed Atlas, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. "As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership," said Carta Healthcare VP of business development Greg Miller.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
