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L.C. Williams & Associates comes on as PR agency of record for Latham Group, a designer, manufacturer and marketer of in-ground residential swimming pools with customers in North America, Australia and New Zealand. LCWA will oversee and execute a comprehensive public relations strategy including media relations, thought leadership, influencer collaboration and brand storytelling. Public relations initiatives are already underway with expanded outreach and activations planned for 2025. “LCWA’s extensive experience in the home and lifestyle sectors, coupled with its innovative approach to public relations, makes it an ideal partner for Latham as we continue to expand our market presence and product offerings,” said Latham Group, Inc. president and CEO Scott Rajeski.
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Magrino is named PR agency of record for Skopos Hospitality Group, which owns and operates six New Jersey restaurants, with a seventh set to open this fall. The agency will provide strategic public relations counsel, communications and influencer relations to open new venues with maximum buzz and reach, while also amplifying the restaurants and bars in the portfolio that have become staples throughout the region. Founded in 2015 by brothers Dean and Thomas Maroulakos, Skopos Hospitality Group’s properties include Franklin Social and The Junto Attic Bar in Jersey City, NJ; Parkside Social in Verona, NJ; The Barrow House, Clifton, NJ; Cowan’s Public in Nutley, NJ; Gus’s Last Word, Wood-Ridge, NJ; and the soon-to-open Nómada in Verona, NJ.
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Amendola, a healthcare technology and life sciences PR and marketing firm, is selected to implement a national public relations, content and social media program for Carta Healthcare, a company with the mission of reducing the costs of clinical data abstraction, while also saving time and improving its quality. Carta has developed Atlas, an AI-powered platform that automates data abstraction for clinical registries by efficiently extracting information from medical records. "As a six-time Amendola client, the agency is part of my magic formula for business development success through powerful storytelling, category creation, and thought leadership," said Carta Healthcare VP of business development Greg Miller.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
