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Uproar PR signs on as AOR for Yarbo, creator of a modular intelligent yard robot that can take of multiple, year-round lawn care needs. Uproar will be working with Uproar on the launch of its new line of robotic yard products. Yarbo previously participated in Uproar’s CES 2024 Media Showcase in Las Vegas, where the company’s robotic snow blower debuted, resulting in coverage in outlets including “Good Morning America,” WIRED, CNET and Fast Company. “We are seeking partners like Uproar PR who understand our potential and are capable of communicating our values to customers through their proven results,” said Yarbo co-founder Ken Kohlmann. “We saw what Uproar PR could accomplish at CES 2024, and we’re looking forward to what’s to come.”
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FeastPR, which specializes in food, wine and spirits clients, is named US agency of record for Montaraz, a producer of Jamón Ibérico. FeastPR will leverage its expertise in brand-building campaigns and industry insights to elevate Montaraz's presence in the US market. The agency’s efforts will focus on increasing brand adoption among trade, elevating media coverage and deepening consumer awareness of Montaraz. Known in Spain for its dedication to ancestral methods and exacting standards, Montaraz operates curing facilities in Salamanca and Olivenza. "Partnering with FeastPR allows us to elevate our presence and serve as ambassadors of Spanish gastronomy,” said Montaraz director of USA operations Saul Sola.
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Tegan Digital is named AOR for The Dallas Jewish Historical Society. Tegan will amplify DJHS’s community connection through a digital experience designed to increase awareness around its initiatives and offerings for the community. The agency will also provide enhanced social media content, targeted email marketing and comprehensive event support. DJHS’s archive contains documents, photographs and objects from early Jewish-owned businesses, synagogues and families. "Protecting the legacy of our community in the metroplex is of utmost importance," says Dallas Jewish Historical Society executive director Beri Schwitzer. "With Tegan's help, we are confident we can further our work across the Dallas Jewish community.”
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
