 |
Uproar PR signs on as AOR for Yarbo, creator of a modular intelligent yard robot that can take of multiple, year-round lawn care needs. Uproar will be working with Uproar on the launch of its new line of robotic yard products. Yarbo previously participated in Uproar’s CES 2024 Media Showcase in Las Vegas, where the company’s robotic snow blower debuted, resulting in coverage in outlets including “Good Morning America,” WIRED, CNET and Fast Company. “We are seeking partners like Uproar PR who understand our potential and are capable of communicating our values to customers through their proven results,” said Yarbo co-founder Ken Kohlmann. “We saw what Uproar PR could accomplish at CES 2024, and we’re looking forward to what’s to come.”
 |
FeastPR, which specializes in food, wine and spirits clients, is named US agency of record for Montaraz, a producer of Jamón Ibérico. FeastPR will leverage its expertise in brand-building campaigns and industry insights to elevate Montaraz's presence in the US market. The agency’s efforts will focus on increasing brand adoption among trade, elevating media coverage and deepening consumer awareness of Montaraz. Known in Spain for its dedication to ancestral methods and exacting standards, Montaraz operates curing facilities in Salamanca and Olivenza. "Partnering with FeastPR allows us to elevate our presence and serve as ambassadors of Spanish gastronomy,” said Montaraz director of USA operations Saul Sola.
 |
Tegan Digital is named AOR for The Dallas Jewish Historical Society. Tegan will amplify DJHS’s community connection through a digital experience designed to increase awareness around its initiatives and offerings for the community. The agency will also provide enhanced social media content, targeted email marketing and comprehensive event support. DJHS’s archive contains documents, photographs and objects from early Jewish-owned businesses, synagogues and families. "Protecting the legacy of our community in the metroplex is of utmost importance," says Dallas Jewish Historical Society executive director Beri Schwitzer. "With Tegan's help, we are confident we can further our work across the Dallas Jewish community.”
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
