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| (L-R) Samantha Lacher, Laura Anderson Sanchez |
FINN Partners promotes Samantha Lacher and Laura Anderson Sanchez to senior partner. At FINN, Lacher has leveraged her ability to spot trends, identify differentiators, capitalize on cultural moments and develop storylines to propel destinations, global hotel brands, boutique properties, sustainability programs, and thought leadership campaigns. In addition to crafting distinctive brand stories across the agency’s diverse roster of partners, Snachez also focuses on athlete partnerships, including work on eight Olympic Games to help organizations, athletes and brands make the most of the global stage. In their new roles, Lacher and Sanchez will work to drive business growth for the consumer lifestyle and sports group. Both are based out of FINN’s New York office and report to managing partner Missy Farren. “With Samantha and Laura leading our team alongside senior partners John Acunto and Caroline Andrew, the consumer lifestyle and sports group will elevate our clients to new heights,” said Farren.
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| (L-R) Tracy Zuto, Malia Baker |
imre names Tracy Zuto EVP, executive creative director across healthcare and consumer portfolios and brings on Malia Baker as SVP, group creative director, art. Zuto was previously EVP, group creative director at Concentric Life. She has also held senior creative positions at such companies as AstraZeneca, Pfizer and Sanofi. At Imre, Zuto will manage creative at the brand level and as a key strategic advisor, she will build strong client relationships, lead the creative team with a focus on excellence and innovation, and drive creative growth. Baker was most recently SVP, group creative director at advertising agency The Bloc. She has led creative for brands including Pfizer, Novartis and Merck. In her new post, Baker will oversee brand and creative strategy development, mentor teams, and lead new business initiatives. “Tracy and Malia’s combined expertise and passion for innovative, insight-driven creative will elevate our work across the agency’s complete portfolio of brands,” said imre chief creative officer Christian Bauman.
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| Karen Kehm |
QYOU Media, a media, marketing and entertainment company powered by the creator economy, hires Karen Kehm as VP, communications. Kehm previously held senior-level roles at influencer marketing and licensing company BENlabs, where she led the charge in devising global PR and communications strategies, as well as event, partnership, and award strategies for both the product placement and influencer marketing divisions. At AOL she played a key role in shaping the B2B brand message and visual identity throughout Europe. At QYOU, Kehm will be responsible for overseeing all marketing and communications efforts for the company including executive communications, event and award strategies, and B2B initiatives that further extend the reach of QYOU’s creator-centric social campaigns for its clients. “We’re thrilled to welcome Karen to the team to help continue QYOU’s forward trajectory as we head into 2025,” said QYOU Media president Glenn Ginsburg.
Highwire names Kelly Losko as CFO. Losko joins the agency from OLIVER Agency, where she was CFO, North America....TCW, a Los-Angeles based financial services company, brings on Lindsay DeLarme as global head of marketing & communications. DeLarme previously spending 13 years at Oaktree Capital, most recently serving as head of marketing and communications.... o9 Solutions, developer of the “Digital Brain,” names Adriel Sanchez CMO, a newly created position at the company. 
The National Association of Corporate Directors has named Brunswick Group veteran Mohamed Younis senior VP of content.
HUNTER promotes Gigi García Russo to president and Michael Lamp to chief digital & transformation officer.... Cars.com Inc. a car-shopping marketplace, names Sarah Kettler CMO, effective June 15...The Trade Desk, an advertising tech company, appoints Sarah Gavin as CMO and EVP.
Brittany Sullivan, who held the senior VP-executive director of marketing post at Golin, has moved to Burson.
Codeword brings on Melody Brue and Jess Graham as part of a push to bolster its capabilities in market intelligence and commercial strategy... Havas Edge, which specializes in data-driven media, creative and customer acquisition strategies, for health, tech, consumer, retail and financial brands, promotes Pam Caputo to EVP, health media... Rezolve Ai, the London-based developer of Brain Suite, an enterprise AI platform purpose-built for agentic commerce, appoints Michele Fisher as CMO.
