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SOCIETY, an independent female-founded, owned and led marketing communications agency based in Australia, officially expands into the US. SOCIETY Australia was founded in 2017 by Dena Vassallo, a former VP, consumer marketing at Edelman. It has offices in Adelaide and Sydney, working with clients including Woolworths and Unilever Australia & New Zealand. SOCIETY U.S., based in Chicago, is led by Katie Rosholt, who has served as VP of global marketing at Vital Proteins and SVP of marketing at Pvolve in addition to having worked with Vassallo at Edelman. It currently works with US-based brands who share a values-alignment, across many industries and sectors including financial tech, CPG, food and beverage, and maritime trade.
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Lopez Negrete Communications, a Hispanic-owned and operated agency, launches the Latino Network of Creators, a proprietary database that houses over 600 Latino U.S.-based content creators. To become a part of the list, influencers must fulfill the following requirements: live in the United States; have at least 50 percent of their followers in the US; ceeate content or discuss topics that are in-culture; be bilingual or speak Spanish, but English with cultural cues is also welcome. Creators who sign up to be part of the LNC will be added to the agency’s vetted list of high-quality creators. From there, Lopez Negrete Communications will work with agency clients to establish relationships and influencer marketing campaigns with the right creators, all based on the client’s needs. “Establishing brand trust is key for businesses, for building awareness, engagement, relevance, and ultimately, business results,” said Lopez Negrete Communications president and CEO Alex López Negrete. “Our experience shows us that this begins by establishing relationships with people and their communities, and influencers are key to making that connection.”
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5WPR releases a study that says back to school season is a big cause of stress for parents, with 66 percent of those surveyed calling it one of the most stressful seasons of the year. As might be expected, money is the biggest cause of that stress. Almost half (49.5 percent) of parents cited expenses associated with sending their children back to school as a major source of their anxiety. However, money was not the only concern: changes in parents’ daily routines (43 percent) and social pressure for their kids (30 percent) also amped up respondents’ anxiety level. The top strategies parents said they use to manage stress during the back-to-school season include planning and organizing in advance (64 percent), prioritizing tasks and activities (62 percent) and setting a budget (47 percent). “These findings underscore the importance of offering support to parents as they navigate sending their children back to school,” said 5WPR North America CEO, Matt Caiola. “Understanding these stressors can help us develop strategies alongside our clients to ease the burden on parents and allow them to better support their own children in the process.”
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
