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SOCIETY, an independent female-founded, owned and led marketing communications agency based in Australia, officially expands into the US. SOCIETY Australia was founded in 2017 by Dena Vassallo, a former VP, consumer marketing at Edelman. It has offices in Adelaide and Sydney, working with clients including Woolworths and Unilever Australia & New Zealand. SOCIETY U.S., based in Chicago, is led by Katie Rosholt, who has served as VP of global marketing at Vital Proteins and SVP of marketing at Pvolve in addition to having worked with Vassallo at Edelman. It currently works with US-based brands who share a values-alignment, across many industries and sectors including financial tech, CPG, food and beverage, and maritime trade.
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Lopez Negrete Communications, a Hispanic-owned and operated agency, launches the Latino Network of Creators, a proprietary database that houses over 600 Latino U.S.-based content creators. To become a part of the list, influencers must fulfill the following requirements: live in the United States; have at least 50 percent of their followers in the US; ceeate content or discuss topics that are in-culture; be bilingual or speak Spanish, but English with cultural cues is also welcome. Creators who sign up to be part of the LNC will be added to the agency’s vetted list of high-quality creators. From there, Lopez Negrete Communications will work with agency clients to establish relationships and influencer marketing campaigns with the right creators, all based on the client’s needs. “Establishing brand trust is key for businesses, for building awareness, engagement, relevance, and ultimately, business results,” said Lopez Negrete Communications president and CEO Alex López Negrete. “Our experience shows us that this begins by establishing relationships with people and their communities, and influencers are key to making that connection.”
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5WPR releases a study that says back to school season is a big cause of stress for parents, with 66 percent of those surveyed calling it one of the most stressful seasons of the year. As might be expected, money is the biggest cause of that stress. Almost half (49.5 percent) of parents cited expenses associated with sending their children back to school as a major source of their anxiety. However, money was not the only concern: changes in parents’ daily routines (43 percent) and social pressure for their kids (30 percent) also amped up respondents’ anxiety level. The top strategies parents said they use to manage stress during the back-to-school season include planning and organizing in advance (64 percent), prioritizing tasks and activities (62 percent) and setting a budget (47 percent). “These findings underscore the importance of offering support to parents as they navigate sending their children back to school,” said 5WPR North America CEO, Matt Caiola. “Understanding these stressors can help us develop strategies alongside our clients to ease the burden on parents and allow them to better support their own children in the process.”
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
Legendary Boston PR man George Regan is stepping down from day-to-day management of his namesake firm. The 75-year-old will remain chairman.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
