 |
| Shauna Spenley |
Warner Bros. Discovery names Riot Games president of entertainment Shauna Spenley as its global chief marketing officer of direct-to-consumer. Spenley joined Riot Games in 2021, leading its expansion into film, television and music, as well as overseeing the company’s IP strategy and consumer products. She was previously VP of marketing and publicity at Netflix. In her new post, Spenley will oversee WBD’s global streaming marketing organization, with broad responsibilities across branding, content marketing, subscriber growth, retention & engagement, marketing science, research and media. “We are so fortunate to be able to bring in a talent of Shauna’s caliber and it says a lot about our achievements, our assets and team, and opportunity ahead of us that she can’t wait to join our One WBD Team,” said Warner Bros. Discovery CEO and president, global streaming and games JB Perrette.
 |
| Lauren Schulz |
CRH, a provider of building materials solutions, appoints Lauren Schulz as chief communications officer. Most recently, Lauren was head of global communications at Verizon Business. Before that, she was a strategic communications officer in the United States Marine Corps, where she also held public affairs and media relations positions. At CRH, Schulz will lead the company’s global communications strategy, brand and corporate narrative across all markets. "Her extensive experience and forward-thinking approach to communications will be invaluable as we continue to develop our brand and engage with our stakeholders worldwide," said CRH chief executive Albert Manifold.
 |
| Gregory Kennedy |
Alembic, an AI-powered marketing analytics platform for enterprises, appoints Gregory Kennedy as VP of marketing. Kennedy was most recently founder and principal consultant at BrandZen, a marketing strategy and content creation agency that has generated over 10 million organic social media impressions for B2B clients. He has also served as VP of marketing at travel marketing platform Sojern and head of content marketing at marketing services company NextRoll. At Alembic, Kennedy will work to drive awareness of its brand and product to support sales and customer acquisition. “Gregory joins Alembic at the right time and is the right person with the perfect experience and skill set to take our marketing, brand awareness and sales support to the next level,” said Alembic co-founder and CEO Tomás Puig.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York). 
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.
