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| (L-R) Sami McCabe, André Carmo |
Atrium, a strategic communications agency, is launched by Clarity founder and former CEO Sami McCabe. The new agency aims to leverage data analytics and AI-driven insights to provide clients with more tangible results and clearer ROI on their communications investments. McCabe, who exited Clarity in January, has been developing Atrium's technology stack with his co-founder—AI and martech product leader André Carmo—since his departure. Atrium, which has already secured such clients as German company NEURA Robotics and HR tech platform TalentDesk, debuts with a team of six staffers experienced in communications, marketing and product development, spread across the US and Europe. “Atrium has been created from the ground up to reimagine what an effective and reliable communications agency can be," McCabe said. "We're excited to bring a new level of precision and accountability to the PR industry."
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Elev8 New Media has come on board as a sponsor of the National Investment Banking Association’s 150th Investment Conference, held at The Westin Beach Resort in Fort Lauderdale, FL on September 4-5. The conference will bring together over 60 companies and approximately 200 attendees, featuring panel discussions on current market trends and strategies. Attendees will include registered investment advisors, private equity groups, investment bankers, broker dealers and venture capitalists, “By participating as a sponsor for NIBA’s 150th conference, we are reinforcing our dedication to building valuable relationships within the financial community,” said Elev8 New Media co-founder and CEO Jessica Starman.
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Hibu, which provides technology-enabled digital marketing solutions to small and medium-sized businesses, acquires RevLocal, a digital marketing partner to SMBs and multi-location brands across the United States. Hibu is a portfolio company of H.I.G. Capital, a global alternative investment firm with $65 billion of capital under management. It says the RevLocal acquisition serves as a significant strategic expansion of its presence in the SMB market. “Combining these two great companies will further expand our reach to local businesses,” said Hibu CEO Kevin Jasper. “RevLocal’s customers, local market presence, products, and teams complement our expansion plans as we continue to grow our reach into our target market.”
Ballard Partners targets Korea via a strategic partnership with the Seoul's GR Company... AMP3 PR established its presence at New York Fashion Week by hosting the its annual Gifting Suite + Media Lounge, Sept. 9 and 10 at Sir Richard’s Penthouse Flat in New York’s Virgin Hotel... 5WPR expands its Florida real estate practice.
Sprout Social announces enhancements to its Social Customer Care by Sprout platform... Trefoil Group merges with Brandstar... PRSA/NY launches The Big Apple Podcast to examine how NYC became the prime hub for PR people.
Antenna Group acquires Czech public relations and marketing firm Rubikon PR... Alpha Financial Markets Consulting, a London-based provider of specialist consulting services to the financial services industry, acquires White Marble Consulting, and Bankside Financial Solutions Consulting... Rimas Publishing, an Independent music publisher, establishes a division devoted to developing and implementing marketing strategies to promote its artists and music.
Edelman opens in Lima with office headed by former Burson South American president Carolina Palacios... Marketbridge forms new consultancy by combining COMM, fama PR, Intelisent and Quarry... Prowly partners with TVEyes. 
Lou Hammond Group opens an office in Dallas headed by Lauren Parker, a veteran of both Hill+Knowlton and PMK•BNC....PR and communications platform Muck Rack makes its first acquisition with Keyhole, a social listening and analytics platform that provides real-time insights on social media data....Deerfield Agency is working with HealthVerity, which synchronizes identity management with built-in privacy compliance and governance, and Throtle, a provider of identity resolution services in healthcare, to incorporate Audience Manager, a new analytics tool developed by the two companies, into its workflow....The Stevie Awards unveils the winners of six Grand (“best in show”) Stevie Award trophies in The 2024 (21st Annual) 
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