 |
| (L-R) Sami McCabe, André Carmo |
Atrium, a strategic communications agency, is launched by Clarity founder and former CEO Sami McCabe. The new agency aims to leverage data analytics and AI-driven insights to provide clients with more tangible results and clearer ROI on their communications investments. McCabe, who exited Clarity in January, has been developing Atrium's technology stack with his co-founder—AI and martech product leader André Carmo—since his departure. Atrium, which has already secured such clients as German company NEURA Robotics and HR tech platform TalentDesk, debuts with a team of six staffers experienced in communications, marketing and product development, spread across the US and Europe. “Atrium has been created from the ground up to reimagine what an effective and reliable communications agency can be," McCabe said. "We're excited to bring a new level of precision and accountability to the PR industry."
 |
Elev8 New Media has come on board as a sponsor of the National Investment Banking Association’s 150th Investment Conference, held at The Westin Beach Resort in Fort Lauderdale, FL on September 4-5. The conference will bring together over 60 companies and approximately 200 attendees, featuring panel discussions on current market trends and strategies. Attendees will include registered investment advisors, private equity groups, investment bankers, broker dealers and venture capitalists, “By participating as a sponsor for NIBA’s 150th conference, we are reinforcing our dedication to building valuable relationships within the financial community,” said Elev8 New Media co-founder and CEO Jessica Starman.
 |
Hibu, which provides technology-enabled digital marketing solutions to small and medium-sized businesses, acquires RevLocal, a digital marketing partner to SMBs and multi-location brands across the United States. Hibu is a portfolio company of H.I.G. Capital, a global alternative investment firm with $65 billion of capital under management. It says the RevLocal acquisition serves as a significant strategic expansion of its presence in the SMB market. “Combining these two great companies will further expand our reach to local businesses,” said Hibu CEO Kevin Jasper. “RevLocal’s customers, local market presence, products, and teams complement our expansion plans as we continue to grow our reach into our target market.”
Edelman launches Edelman Intelligence, bringing together the firm’s proprietary AI solutions, data science, research, analytics and predictive intelligence capabilities into a unified organization... Havas Paris is acquiring Format, an agency specializing in next‑generation corporate influence communications... Trevelino/Keller launches Exec-AI, a solution aimed at demonstrating the power of executive visibility across generative AI platforms as well as measuring an executive's contributing visibility lift on the companies they lead.
Moburst, which develops digital marketing and AI-powered solutions for its clients, receives an $11.8M investment from private investment firm Chrysalis Holdings, LLC... BoardroomPR launches its Answer Engine Optimization service which is designed to help businesses strengthen visibility and authority... Matter ups its focus on strategic video production services.
FleishmanHillard has launched an “America 250” unit to help clients capitalize on the events tied to the celebration of the semiquincentennial of the US.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said they find brand influence as “extremely” or “very” important.
