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Carve Communications is named US agency for UK-based Golden Bear Toys as the company looks to expand abroad and launches its Soccer Bot, an indoor device that aims to help players develop their ball-control skills. The launch will employ media and influencer outreach, including partnering with TikTok creators to create content using the Soccer Bot. Soccer Bot will launch on walmart.com and Amazon starting Sept. 10. “Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states,” said Golden Bear Toys managing director Barry Hughes. “This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next.”
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REYA Communications, which works out of New York and Miami, is named PR agency of record for the US media launchof EXP Journeys and EXP Luxury Camp. REYA will leverage media relations, as well as digital PR, to generate quality media awareness, as well as recognition for EXP Journeys’ expertise in ground operations across the Americas and access to the best luxury tour operators. EXP Journeys creates private and custom, immersive travel experiences throughout the Americas, with a specialty in high-end vacations, family holidays, corporate retreats, cultural experiences, and couples' getaways. EXP Luxury Camp offers accommodations in some of the most remote landscapes in the US, employing a mobile “Leave No Trace” setup that allows for such experiences as mountain biking and canyoneering. “REYA’s reputation with the suppliers we work with and the publications we respect will help us usher in a new chapter of our business, as consumers are yearning for more connection with the land, their families and themselves,” said EXP Journeys CEO Kevin Jackson.
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BlueIvy Communications is selected as the local PR agency of record for the inaugural James Hardie Pro Football Hall of Fame Invitational, sponsored by home-building products company Janes Hardie. The tournament, which will be played at the Old Course at Broken Sound in Boca Raton, FL from March 31 to April 6, 2025, is set to bring together 26 football legends and 78 PGA Tour champions legends for a three-day tournament that will be televised live on the Golf Channel. BlueIvy Communications is responsible for creating content and marketing in addition to securing local media coverage for all on and off-course happenings. The tournament will support such charities as Boca Raton Regional Hospital, Habitat for Humanity of Greater Palm Beach County and the First Tee, which works to improves children's life skills through golf lessons. “BlueIvy Communications is both a talented and connected entity here in South Florida and we’re happy to have them on board,” said executive director of the James Hardie Pro Football Hall of Fame Invitational Ken Kennerly.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
