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Carve Communications is named US agency for UK-based Golden Bear Toys as the company looks to expand abroad and launches its Soccer Bot, an indoor device that aims to help players develop their ball-control skills. The launch will employ media and influencer outreach, including partnering with TikTok creators to create content using the Soccer Bot. Soccer Bot will launch on walmart.com and Amazon starting Sept. 10. “Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states,” said Golden Bear Toys managing director Barry Hughes. “This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next.”
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REYA Communications, which works out of New York and Miami, is named PR agency of record for the US media launchof EXP Journeys and EXP Luxury Camp. REYA will leverage media relations, as well as digital PR, to generate quality media awareness, as well as recognition for EXP Journeys’ expertise in ground operations across the Americas and access to the best luxury tour operators. EXP Journeys creates private and custom, immersive travel experiences throughout the Americas, with a specialty in high-end vacations, family holidays, corporate retreats, cultural experiences, and couples' getaways. EXP Luxury Camp offers accommodations in some of the most remote landscapes in the US, employing a mobile “Leave No Trace” setup that allows for such experiences as mountain biking and canyoneering. “REYA’s reputation with the suppliers we work with and the publications we respect will help us usher in a new chapter of our business, as consumers are yearning for more connection with the land, their families and themselves,” said EXP Journeys CEO Kevin Jackson.
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BlueIvy Communications is selected as the local PR agency of record for the inaugural James Hardie Pro Football Hall of Fame Invitational, sponsored by home-building products company Janes Hardie. The tournament, which will be played at the Old Course at Broken Sound in Boca Raton, FL from March 31 to April 6, 2025, is set to bring together 26 football legends and 78 PGA Tour champions legends for a three-day tournament that will be televised live on the Golf Channel. BlueIvy Communications is responsible for creating content and marketing in addition to securing local media coverage for all on and off-course happenings. The tournament will support such charities as Boca Raton Regional Hospital, Habitat for Humanity of Greater Palm Beach County and the First Tee, which works to improves children's life skills through golf lessons. “BlueIvy Communications is both a talented and connected entity here in South Florida and we’re happy to have them on board,” said executive director of the James Hardie Pro Football Hall of Fame Invitational Ken Kennerly.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
