 |
Carve Communications is named US agency for UK-based Golden Bear Toys as the company looks to expand abroad and launches its Soccer Bot, an indoor device that aims to help players develop their ball-control skills. The launch will employ media and influencer outreach, including partnering with TikTok creators to create content using the Soccer Bot. Soccer Bot will launch on walmart.com and Amazon starting Sept. 10. “Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states,” said Golden Bear Toys managing director Barry Hughes. “This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next.”
 |
REYA Communications, which works out of New York and Miami, is named PR agency of record for the US media launchof EXP Journeys and EXP Luxury Camp. REYA will leverage media relations, as well as digital PR, to generate quality media awareness, as well as recognition for EXP Journeys’ expertise in ground operations across the Americas and access to the best luxury tour operators. EXP Journeys creates private and custom, immersive travel experiences throughout the Americas, with a specialty in high-end vacations, family holidays, corporate retreats, cultural experiences, and couples' getaways. EXP Luxury Camp offers accommodations in some of the most remote landscapes in the US, employing a mobile “Leave No Trace” setup that allows for such experiences as mountain biking and canyoneering. “REYA’s reputation with the suppliers we work with and the publications we respect will help us usher in a new chapter of our business, as consumers are yearning for more connection with the land, their families and themselves,” said EXP Journeys CEO Kevin Jackson.
 |
BlueIvy Communications is selected as the local PR agency of record for the inaugural James Hardie Pro Football Hall of Fame Invitational, sponsored by home-building products company Janes Hardie. The tournament, which will be played at the Old Course at Broken Sound in Boca Raton, FL from March 31 to April 6, 2025, is set to bring together 26 football legends and 78 PGA Tour champions legends for a three-day tournament that will be televised live on the Golf Channel. BlueIvy Communications is responsible for creating content and marketing in addition to securing local media coverage for all on and off-course happenings. The tournament will support such charities as Boca Raton Regional Hospital, Habitat for Humanity of Greater Palm Beach County and the First Tee, which works to improves children's life skills through golf lessons. “BlueIvy Communications is both a talented and connected entity here in South Florida and we’re happy to have them on board,” said executive director of the James Hardie Pro Football Hall of Fame Invitational Ken Kennerly.
Padilla is named agency of record for the Florida Department of Citrus’s consumer marketing and issues management programs... Allison is named public relations agency of record for EBONY, the Black-owned media company and platform... Kaplow Communications is selected to represent baby-gear and car seat brand Joie and chidren’s swim accessory and sunglasses brand Bling2o.
Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon... FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy... Magrino lands social media duties for Brunch with Babs and is also working with culinary media company America’s Test Kitchen... MZ Group wins investor relations work from Sertainty Corporation.
FINN Partners is brought on as AOR by community climate action platform Extreme Hangout... CIIC PR expands its West Coast presence by working with Dream Hollywood... V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster.
Darby Communications of Asheville wins AOR work for Striker Brands... 160/90 takes on PR agency of record duties for USAA. It was previously brand sponsorship AOR... Capital Communications & Consulting lands marketing PR duties for Obsidian Solutions Group... GO PR reps NATUROPATHICA Spas as it prepares to open in Miami this month and in Aspen in December.
Uproar PR picks up digital media and technology development company 302 Interactive... The Consultancy PR comes on board as PR agency of record for Helix, a direct-to-consumer sleep brand... Stockworks Agency is selected as IR consultant for Forte Minerals Corp.
Have a comment? Send it to
No comments have been submitted for this story yet.