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Carve Communications is named US agency for UK-based Golden Bear Toys as the company looks to expand abroad and launches its Soccer Bot, an indoor device that aims to help players develop their ball-control skills. The launch will employ media and influencer outreach, including partnering with TikTok creators to create content using the Soccer Bot. Soccer Bot will launch on walmart.com and Amazon starting Sept. 10. “Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the states,” said Golden Bear Toys managing director Barry Hughes. “This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next.”
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REYA Communications, which works out of New York and Miami, is named PR agency of record for the US media launchof EXP Journeys and EXP Luxury Camp. REYA will leverage media relations, as well as digital PR, to generate quality media awareness, as well as recognition for EXP Journeys’ expertise in ground operations across the Americas and access to the best luxury tour operators. EXP Journeys creates private and custom, immersive travel experiences throughout the Americas, with a specialty in high-end vacations, family holidays, corporate retreats, cultural experiences, and couples' getaways. EXP Luxury Camp offers accommodations in some of the most remote landscapes in the US, employing a mobile “Leave No Trace” setup that allows for such experiences as mountain biking and canyoneering. “REYA’s reputation with the suppliers we work with and the publications we respect will help us usher in a new chapter of our business, as consumers are yearning for more connection with the land, their families and themselves,” said EXP Journeys CEO Kevin Jackson.
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BlueIvy Communications is selected as the local PR agency of record for the inaugural James Hardie Pro Football Hall of Fame Invitational, sponsored by home-building products company Janes Hardie. The tournament, which will be played at the Old Course at Broken Sound in Boca Raton, FL from March 31 to April 6, 2025, is set to bring together 26 football legends and 78 PGA Tour champions legends for a three-day tournament that will be televised live on the Golf Channel. BlueIvy Communications is responsible for creating content and marketing in addition to securing local media coverage for all on and off-course happenings. The tournament will support such charities as Boca Raton Regional Hospital, Habitat for Humanity of Greater Palm Beach County and the First Tee, which works to improves children's life skills through golf lessons. “BlueIvy Communications is both a talented and connected entity here in South Florida and we’re happy to have them on board,” said executive director of the James Hardie Pro Football Hall of Fame Invitational Ken Kennerly.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
