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| Lauren Parker |
Lou Hammond Group opens an office in Dallas. In addition to its New York headquarters, LHG also has offices in Atlanta; Charleston, S.C.; Denver; Miami and Tampa, Fla. Leading the Dallas office will be Lauren Parker, a veteran of both Hill+Knowlton and PMK•BNC. Located in the Arts District, LHG Dallas will house staffers with expertise in communications, media relations, influencer relations, and social media services, working in sectors including hospitality, tourism, lifestyle, nonprofit, real estate and destination marketing. “The economic boom in Texas has been remarkable, with Dallas leading the charge as a burgeoning market with enormous potential,” said LHG founer and chairman Lou Hammond. “This thriving city is poised to make headlines, and we are immensely proud to be there.”
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PR and communications platform Muck Rack makes its first acquisition with Keyhole, a social listening and analytics platform that provides real-time insights on social media data. The two companies have been partners since 2023. Muck Rack will continue supporting the Keyhole product and will begin to integrate its tools into the Muck Rack platform immediately. The Muck Rack and Keyhole teams will build social listening features designed specifically for PR and communications The integration will enable customers to monitor direct and indirect brand mentions, hashtags, influencers and keywords across Instagram, X (formerly Twitter), TikTok, YouTube and Facebook. “By integrating Keyhole’s technology, we’ll be able to build social listening tools specifically for the PR and communications user, providing them with insights that can help them spot a potential crisis, inform earned media strategy and analyze key social media KPIs,” said Muck Rack co-founder and CEO Gregory Galant.
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Deerfield Agency is working with HealthVerity, which synchronizes Identity management with built-in privacy compliance and governance, and Throtle, a provider of identity resolution services in healthcare, to incorporate Audience Manager, a new analytics tool developed by the two companies, into its workflow. HealthVerity and Throtle are providing Deerfield early access to the next generation of the tool, which is designed to drive seamless and compliant targeting and engagement with healthcare providers and patients across various digital marketing touchpoints. "The innovative collaboration between HealthVerity and Throtle has produced a cutting-edge solution that delivers robust insights and comprehensive audience-centric analysis,” said Deerfield Group EVP and head of media Bill Veltre. “This tool holds the potential to significantly elevate our real-time optimization capabilities, enabling us to refine and amplify our media strategies with unparalleled accuracy and impact."
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The Stevie Awards announce the winners of six Grand (“best in show”) Stevie Award trophies in The 2024 (21st Annual) International Business Awards. This year’s Gold, Silver, and Bronze Stevie Award winners were announced on 14 August. They and the winners of the newly announced Grand Stevies will be recognized during an awards gala in Istanbul on October 11. The Organization of the Year award was Ayala Land, a subsidiary of Ayala Corporation of the Philippines. Most Honored Marketing Agency was Lounge Group, a full-service communications agency in Hungary. Weber Shandwick’s AbuDhabi office was named Most Honored Public Relations Agency, and LLYC tied with UNICEF Thailand, Bangkok for Highest-Rated Nomination of the Year. Cloud platform provider Azul was recognized for Highest-rated New Product or Service Nomination of the Year.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
