There are 4.6 PR pros for every reporter in the U.S., according to the latest Dept. of Labor figures for 2013, up from a three-to-one ratio in 2008.
The 202,530 PR specialists earn a mean annual wage of $63,020, the Bureau of Labor Statistics reported on April 1 (PDF). That is up from 201,280 a year earlier and a mean wage of $61,980.
There were 43,630 reporters and correspondents tallied in 2013 (down 4.3% over 2012) with a mean wage of $44,360, a salary of about 30% less than the PR side.
Robert McChesney and John Nichols, in "The Death and Life of American Journalism," found a PR to reporter ratio of about three-to-one in 2008. The duo reported the number of PR workers per 100,000 people hit 90 in 2008, doubling from 45 in 1980, while journalists declined to only 25 per 100,000 in 2008.
Omnicom CEO John Wren is merging Golin and Ketchum as part of the consolidation following the takeover of Interpublic. Porter Novelli is to be folded into FleishmanHillard.
Paradox Public Relations is lining up support for Ukrainian artists via a partnership with Art Shield, a nonprofit that preserves art in conflict zones.
InnoVision Marketing Group, a San Diego-based agency, is named AOR for the inaugural Native American Heritage Festival.
Personal reflections on the challenges of expanding a successful PR agency into new markets.
Coyne Public Relations will handle the opening of the Stonewall National Monument Visitor Center in Manhattan’s Greenwich Village in a partnership with Pride Live.
