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Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand that launched a first-of-its-kind breast pump in the US in January 2024. The partnership comes after Scout Lab led communications for the US launch of the Annabella breast pump and its announcement of the close of its $8.5M seed funding round. Scout Lab’s efforts resulted in features in outlets such as Glamour, Axios, The Strategist and The Cut. The agency continues to lead communications and thought leadership efforts for the brand as they expand their product line. “From day one, we knew Scout Lab was the perfect communications partner for Annabella’s US launch,” said Annabella global VP of marketing Sharon Dover. “Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.”
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TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports. TBA’s scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management. Mountain Sports offers gear for a range of oudoor activities including backpacking, camping, climbing, snow skiing, snowboarding and hiking. “Their deep understanding of the outdoor lifestyle and commitment to building authentic connections with customers align perfectly with our values,” said Mountain Sports owner Tyler Harrison. “Enhancing our digital reach is essential to connect with our growing customer base, and TBA Outdoors is the perfect partner to help us achieve this.”
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Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. The agency will work to amplify The Travel Yogi’s brand awareness through targeted media relations and organic and paid Pinterest management, spotlighting the company’s expertise in adventure and small group travel and creating a showcase for its distinctive offerings. Founded in 2010, The Travel Yogi has curated yoga retreats and adventures across 17 global destinations. “Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry,” said The Travel Yogi founder and CEO Jennifer Hoddevik.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
