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Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand that launched a first-of-its-kind breast pump in the US in January 2024. The partnership comes after Scout Lab led communications for the US launch of the Annabella breast pump and its announcement of the close of its $8.5M seed funding round. Scout Lab’s efforts resulted in features in outlets such as Glamour, Axios, The Strategist and The Cut. The agency continues to lead communications and thought leadership efforts for the brand as they expand their product line. “From day one, we knew Scout Lab was the perfect communications partner for Annabella’s US launch,” said Annabella global VP of marketing Sharon Dover. “Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.”
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TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports. TBA’s scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management. Mountain Sports offers gear for a range of oudoor activities including backpacking, camping, climbing, snow skiing, snowboarding and hiking. “Their deep understanding of the outdoor lifestyle and commitment to building authentic connections with customers align perfectly with our values,” said Mountain Sports owner Tyler Harrison. “Enhancing our digital reach is essential to connect with our growing customer base, and TBA Outdoors is the perfect partner to help us achieve this.”
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Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. The agency will work to amplify The Travel Yogi’s brand awareness through targeted media relations and organic and paid Pinterest management, spotlighting the company’s expertise in adventure and small group travel and creating a showcase for its distinctive offerings. Founded in 2010, The Travel Yogi has curated yoga retreats and adventures across 17 global destinations. “Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry,” said The Travel Yogi founder and CEO Jennifer Hoddevik.
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
