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Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand that launched a first-of-its-kind breast pump in the US in January 2024. The partnership comes after Scout Lab led communications for the US launch of the Annabella breast pump and its announcement of the close of its $8.5M seed funding round. Scout Lab’s efforts resulted in features in outlets such as Glamour, Axios, The Strategist and The Cut. The agency continues to lead communications and thought leadership efforts for the brand as they expand their product line. “From day one, we knew Scout Lab was the perfect communications partner for Annabella’s US launch,” said Annabella global VP of marketing Sharon Dover. “Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.”
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TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports. TBA’s scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management. Mountain Sports offers gear for a range of oudoor activities including backpacking, camping, climbing, snow skiing, snowboarding and hiking. “Their deep understanding of the outdoor lifestyle and commitment to building authentic connections with customers align perfectly with our values,” said Mountain Sports owner Tyler Harrison. “Enhancing our digital reach is essential to connect with our growing customer base, and TBA Outdoors is the perfect partner to help us achieve this.”
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Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. The agency will work to amplify The Travel Yogi’s brand awareness through targeted media relations and organic and paid Pinterest management, spotlighting the company’s expertise in adventure and small group travel and creating a showcase for its distinctive offerings. Founded in 2010, The Travel Yogi has curated yoga retreats and adventures across 17 global destinations. “Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry,” said The Travel Yogi founder and CEO Jennifer Hoddevik.
Lambert by LLYC is chosen to execute a campaign for the CFP Board aimed at encouraging members of the Gen Z future workforce to explore a career as a certified financial planner... KRUPP signs on to work with Skin Experts by Brentwood Spa, a luxury skincare brand... Inspire Agency adds The Ritedose Corporation to its life sciences roster.
Red Fan Communications takes on Texicare, the health affiliate of Texas Mutual... 20Two Studio expands its luxury roster with the addition of Grand Hyatt Deer Valley (Park City, UT) and Andaz 5th Avenue (NYC)... Gunpowder, an enthusiast lifestyle agency, picks up Seakeeper Ride, the first-of-its-kind Vessel Attitude Control System for boats.
Uproar PR picks up PR and communications strategy for the Orlando Museum of Art... Magrino lands Lasso Motel, a whiskey brand hailing from Devin Odell’s Dynasty Spirits portfolio, and SusieCakes... RG2 Communications wins NIJŪ, a recently opened London-based restaurant, and its bar Nipperkin... 5W Public Relations adds Eyesafe, a pioneer in blue light-filtering solutions.
Lou Hammond Group adds Hotel Emma and Oliver Hospitality to its client roster... Walt & Company signs on as PR agency of record for AVID Products, Inc. an employee-owned audio company... bread & Butter is named agency of record for The Broadmoor, a resort in Colorado Springs.
The Lukens Company, an Arlington, VA-based firm specializing in nonprofit fundraising, picks up digital responsibilities for The City Mission... Six One lands SeneGence, a beauty company whose products include skincare and cosmetics... RG2 Communications wins YMA (Yacht Marketing Agency) and its client Aliikai Luxury Yacht.
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