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Scout Lab, which specializes in clients that focus on human and planetary health, is named communication AOR for Annabella, an Israeli-based femtech brand that launched a first-of-its-kind breast pump in the US in January 2024. The partnership comes after Scout Lab led communications for the US launch of the Annabella breast pump and its announcement of the close of its $8.5M seed funding round. Scout Lab’s efforts resulted in features in outlets such as Glamour, Axios, The Strategist and The Cut. The agency continues to lead communications and thought leadership efforts for the brand as they expand their product line. “From day one, we knew Scout Lab was the perfect communications partner for Annabella’s US launch,” said Annabella global VP of marketing Sharon Dover. “Their deep knowledge and history of helping femtech startups grow was pivotal in the success of our launch.”
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TBA Outdoors signs up as AOR for family-owned outdoor store Mountain Sports. TBA’s scope of work includes research and brand strategy, website e-commerce development, website maintenance, website analytics, SEO and content, paid social, paid search, email marketing and account management. Mountain Sports offers gear for a range of oudoor activities including backpacking, camping, climbing, snow skiing, snowboarding and hiking. “Their deep understanding of the outdoor lifestyle and commitment to building authentic connections with customers align perfectly with our values,” said Mountain Sports owner Tyler Harrison. “Enhancing our digital reach is essential to connect with our growing customer base, and TBA Outdoors is the perfect partner to help us achieve this.”
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Darby Communications is named communications agency of record for The Travel Yogi, a company that combines yoga and wellness with adventure travel. The agency will work to amplify The Travel Yogi’s brand awareness through targeted media relations and organic and paid Pinterest management, spotlighting the company’s expertise in adventure and small group travel and creating a showcase for its distinctive offerings. Founded in 2010, The Travel Yogi has curated yoga retreats and adventures across 17 global destinations. “Darby’s expertise and connections in the adventure travel and outdoor lifestyle space make them an ideal partner to help us expand our reach and reinforce our position as a leader in the travel industry,” said The Travel Yogi founder and CEO Jennifer Hoddevik.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
