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C Street Advisory Group handles Hoonigan as the marketer of auto enhancements and high-performance drivers’ gear declares Chapter 11.
The restructuring enables the Denver-based company to eliminate $1.2B in debt from its balance sheet and secure $570M in fresh capital.
Hoonigan CEO Vance Johnston said the bankruptcy will “position us to invest in innovation and further drive financial performance.”
The company will “remain laser-focused on providing cutting-edge products and best-in-class service to our partners throughout the process,” he added.
Johnston expects Hoonigan to emerge from Chapter 11 in about two months.
Hoonigan serves more than 30K retailers and markets brands such as American Racing, Black Rhino, TeraFlex, Fuel Off-Road, KMC and Morimoto.


Prosek Partners handles New York’s Tilray Brands, craft beer & cannabis operation, as it acquires BrewDog, a leading British independent beer producer in the UK, for $45M.
Brunswick Group handles Zurich Insurance as it agrees to buy UK-based Beazley specialty insurer in a deal valued at $11B.
FGS Global represents Brink’s as it agrees to acquire NCR Atleos, which relies on Collected Strategies, in a $6.6B cash & stock deal to create a leading fintech infrastructure company. (Updated)
A January article in O’Dwyer’s proposes that in 2026, the strongest financial brands will not simply tell compelling stories—they will “signal readiness.”
C Street Advisory Group is working the Chapter 11 filing of Axip Energy Services as it unloads its nearly all of its assets to deal with a heavy debt load.



