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FINN Partners is brought on as AOR by community climate action platform Extreme Hangout, charged with helping the platform expand the awareness and impact of its presence at COP29 in Baku, Azerbaijan—including its main stage, dedicated workshop space, an extensive exhibition area, more than 500 speakers, diverse panels and workshops. FINN efforts will focus on driving awareness and attendance at Extreme Hangout events planned for COP29. Extreme Hangout enables engagement in the sustainability space by organizing open-to-all climate action impact forums around the world and curating positive sustainability stories that are shared with its 20 million social media followers each day. “This communications partnership with FINN aligns perfectly in terms of shared values and a joint commitment to sustainable change through the work of our two organizations,” said Extreme Hangout founder Amber Nuttall.
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CIIC PR expands its West Coast presence by working with Dream Hollywood, a Los Angeles hotel that is overseen by Crescent Hotels & Resorts, a longstanding CIIC client. The agency will work to enhance the hotel’s visibility in the luxury market through initiatives such as strategic partnerships and events. Acquired by Hyatt in 2022, the 178-room property includes the TAO Asian Bistro and the Highlight Room Grill and Lounge, an 11,000-square-foot rooftop venue. “This collaboration not only deepens our footprint in the luxury hospitality sector but also reconnects us with our ties in Los Angeles,” said CIIC PR CEO and founder Carolyn Izzo-Feldman.
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V2 Communications adds scalable data platform Nasuni and AI-powered healthcare administration software Machinify to its client roster. Nasuni has engaged V2 to underscore its differentiated approach and maximize brand awareness, working closely with agency partners to execute a cohesive global strategy. “The team’s strategic approach, deep industry knowledge and proactive communication have exceeded our expectations, helping us navigate a period of rapid growth with confidence and success,” said Nasuni senior communications and content manager Kristin Concannon. Machinify sought out V2 to build top-of-funnel awareness with other key payer prospects, touting the company’s AI engine, which is trained on billions of claims and medical records, as well as payment decisions.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
