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Ballard Partners expands its Ballard Global Alliance through a strategic partnership with the GR Company in the Republic of Korea. Meant to give Ballard Partners a footprint in Seoul, the Ballard-GR Company Korea Partnership will also bolster the GR Company’s presence in DC. It will also allow both firms to provide a comprehensive suite of government relations services in both Korea and the US, including legislative advocacy, regulatory affairs, public affairs, crisis management and international market access. “This partnership will empower our clients to leverage the combined expertise and influence of two leading lobbying firms, opening new opportunities in Korea and the US,” said Ballard Partners president and founder Brian Ballard. Ballard Partners intends to continue expanding the BGA through strategic partnerships with leading firms in other key markets.
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AMP3 PR established its presence at New York Fashion Week by hosting the its annual Gifting Suite + Media Lounge, which showcased products from a range of its clients. Held September 9 and 10 at Sir Richard’s Penthouse Flat in New York’s Virgin Hotel, the gifting suite gave AMP3 clients Wrangler, Saucony, Delsey Paris (Jeep, United Colors of Benetton, Peugeot Voyages) and others the opportunity to display their products to an audience that included media, influencers, stylists and celebrities. Visitors to the suite also received a NYFW edition of AMP3’s magazine, AMPlified, which included a profile on all participating brands, as well as interviews with AMP staffers and other industry professionals on career, trends and the current media landscape. “We love having the opportunity to showcase all of our clients in one venue, and to tease what they each have coming for the back half of the year and the holiday season,” said AMP3 PR co-founder & managing partner Alyson Roy.
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5WPR expands its Florida real estate practice. The expanded practice will provide clients with a specialized approach ensuring a more targeted focus on the unique needs of the Florida market. The move is in response to heightened demands as Florida’s real estate market continues to develop. “Florida continues to experience accelerated real estate growth, with a continued influx of residents and investors drawn to the state,” said 5WPR founder and chairman Ronn Torossian. “Our industry knowledge and proven track record of success will assist clients in navigating this rapidly evolving landscape.”
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
