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Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon. GMI is managing all communications for the organization, which addresses health inequities through community outreach and education, facilitating behavior change and expanding access to care among the most vulnerable populations in urban areas. GMI’s efforts focus on generating awareness for the Institute and its Health Science Academy as well as promoting its annual Sportsball gala, which is set for October 17.
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FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy. The account will be led by FNK IR partner Matt Chesler. Headquartered in Amsterdam, Veon operates with strong market positions in Pakistan, Ukraine, Kazakhstan, Kyrgyzstan, Bangladesh and Uzbekistan, serving 160 million subscribers. With a total population of 510 million, these emerging market economies have a growing demand for high-speed connectivity and digital services in finance, entertainment, education, healthcare and more.
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Magrino is named agency of record for social media personality Brunch with Babs and is also working with culinary media company America’s Test Kitchen. The agency will promote Barbara Costello, the figure behind Brunch with Babs, positioning her as a go-to source and expert on home-related topics including cooking, cleaning and parenting. It will also work with her on the launch of her second cookbook, Every Day with Babs, which is set to be released in April 2025. For America’s Text Kitchen, which kicks off it 25th season Sept. 2 on public television, Magrino is supporting the publication of 500 Recipes That Changed The Way America Cooks, a comprehensive collector’s cookbook featuring iconic recipes from the test kitchen.
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MZ Group is selected to lead strategic investor relations and a financial communications program across key markets for Sertainty Corporation, a company that provides self-protecting data and active intelligence solutions. MZ Group will work with Sertainty management to develop and implement a capital markets strategy designed to increase the visibility of Sertainty in the investment community. The initiative will highlight how the Sertainty Data Privacy Platform enables data to actively protect itself by embedding intelligence directly into the data, making privacy both provable and manageable. “We are now accelerating the adoption of the Sertainty Data Privacy Platform by partnering with MZ for strategic counsel to build broader connections within the capital markets and prepare us for capital formation in the coming months and years,” said Sertainty CEO Greg Taylor.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
