 |
Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon. GMI is managing all communications for the organization, which addresses health inequities through community outreach and education, facilitating behavior change and expanding access to care among the most vulnerable populations in urban areas. GMI’s efforts focus on generating awareness for the Institute and its Health Science Academy as well as promoting its annual Sportsball gala, which is set for October 17.
 |
FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy. The account will be led by FNK IR partner Matt Chesler. Headquartered in Amsterdam, Veon operates with strong market positions in Pakistan, Ukraine, Kazakhstan, Kyrgyzstan, Bangladesh and Uzbekistan, serving 160 million subscribers. With a total population of 510 million, these emerging market economies have a growing demand for high-speed connectivity and digital services in finance, entertainment, education, healthcare and more.
 |
Magrino is named agency of record for social media personality Brunch with Babs and is also working with culinary media company America’s Test Kitchen. The agency will promote Barbara Costello, the figure behind Brunch with Babs, positioning her as a go-to source and expert on home-related topics including cooking, cleaning and parenting. It will also work with her on the launch of her second cookbook, Every Day with Babs, which is set to be released in April 2025. For America’s Text Kitchen, which kicks off it 25th season Sept. 2 on public television, Magrino is supporting the publication of 500 Recipes That Changed The Way America Cooks, a comprehensive collector’s cookbook featuring iconic recipes from the test kitchen.
 |
MZ Group is selected to lead strategic investor relations and a financial communications program across key markets for Sertainty Corporation, a company that provides self-protecting data and active intelligence solutions. MZ Group will work with Sertainty management to develop and implement a capital markets strategy designed to increase the visibility of Sertainty in the investment community. The initiative will highlight how the Sertainty Data Privacy Platform enables data to actively protect itself by embedding intelligence directly into the data, making privacy both provable and manageable. “We are now accelerating the adoption of the Sertainty Data Privacy Platform by partnering with MZ for strategic counsel to build broader connections within the capital markets and prepare us for capital formation in the coming months and years,” said Sertainty CEO Greg Taylor.
Lambert by LLYC is chosen to execute a campaign for the CFP Board aimed at encouraging members of the Gen Z future workforce to explore a career as a certified financial planner... KRUPP signs on to work with Skin Experts by Brentwood Spa, a luxury skincare brand... Inspire Agency adds The Ritedose Corporation to its life sciences roster.
Red Fan Communications takes on Texicare, the health affiliate of Texas Mutual... 20Two Studio expands its luxury roster with the addition of Grand Hyatt Deer Valley (Park City, UT) and Andaz 5th Avenue (NYC)... Gunpowder, an enthusiast lifestyle agency, picks up Seakeeper Ride, the first-of-its-kind Vessel Attitude Control System for boats.
Uproar PR picks up PR and communications strategy for the Orlando Museum of Art... Magrino lands Lasso Motel, a whiskey brand hailing from Devin Odell’s Dynasty Spirits portfolio, and SusieCakes... RG2 Communications wins NIJŪ, a recently opened London-based restaurant, and its bar Nipperkin... 5W Public Relations adds Eyesafe, a pioneer in blue light-filtering solutions.
Lou Hammond Group adds Hotel Emma and Oliver Hospitality to its client roster... Walt & Company signs on as PR agency of record for AVID Products, Inc. an employee-owned audio company... bread & Butter is named agency of record for The Broadmoor, a resort in Colorado Springs.
The Lukens Company, an Arlington, VA-based firm specializing in nonprofit fundraising, picks up digital responsibilities for The City Mission... Six One lands SeneGence, a beauty company whose products include skincare and cosmetics... RG2 Communications wins YMA (Yacht Marketing Agency) and its client Aliikai Luxury Yacht.
Have a comment? Send it to
No comments have been submitted for this story yet.