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Goodman Media International is engaged to represent the Arthur Ashe Institute for Urban Health, a non-profit organization founded by Arthur Ashe, winner of men’s singles titles at the US Open, Australian Open and Wimbledon. GMI is managing all communications for the organization, which addresses health inequities through community outreach and education, facilitating behavior change and expanding access to care among the most vulnerable populations in urban areas. GMI’s efforts focus on generating awareness for the Institute and its Health Science Academy as well as promoting its annual Sportsball gala, which is set for October 17.
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FNK IR signs on with wireless telecom operator and digital services provider Veon Ltd to help drive its US capital markets strategy. The account will be led by FNK IR partner Matt Chesler. Headquartered in Amsterdam, Veon operates with strong market positions in Pakistan, Ukraine, Kazakhstan, Kyrgyzstan, Bangladesh and Uzbekistan, serving 160 million subscribers. With a total population of 510 million, these emerging market economies have a growing demand for high-speed connectivity and digital services in finance, entertainment, education, healthcare and more.
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Magrino is named agency of record for social media personality Brunch with Babs and is also working with culinary media company America’s Test Kitchen. The agency will promote Barbara Costello, the figure behind Brunch with Babs, positioning her as a go-to source and expert on home-related topics including cooking, cleaning and parenting. It will also work with her on the launch of her second cookbook, Every Day with Babs, which is set to be released in April 2025. For America’s Text Kitchen, which kicks off it 25th season Sept. 2 on public television, Magrino is supporting the publication of 500 Recipes That Changed The Way America Cooks, a comprehensive collector’s cookbook featuring iconic recipes from the test kitchen.
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MZ Group is selected to lead strategic investor relations and a financial communications program across key markets for Sertainty Corporation, a company that provides self-protecting data and active intelligence solutions. MZ Group will work with Sertainty management to develop and implement a capital markets strategy designed to increase the visibility of Sertainty in the investment community. The initiative will highlight how the Sertainty Data Privacy Platform enables data to actively protect itself by embedding intelligence directly into the data, making privacy both provable and manageable. “We are now accelerating the adoption of the Sertainty Data Privacy Platform by partnering with MZ for strategic counsel to build broader connections within the capital markets and prepare us for capital formation in the coming months and years,” said Sertainty CEO Greg Taylor.
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
Gatesman picks up AOR duties for Cincinnati Metro and has been selected to lead the development of PA Brews, a statewide brand initiative designed to unite and elevate Pennsylvania’s brewing industry... RED PR is named AOR for Jenny’s Barn, a Southampton, NY boutique that offers handmade jewelry, vintage décor and Western-inspired pieces... Darby Communications, an Asheville, NC-based firm that supports outdoor, hunting, fishing and endurance brands, signs on with Offgrid Provisions.
Attention Comms is selected as strategic communications partner for The Chaka Khan Foundation... Brokaw, a Cleveland, OH-based marketing, advertising and social content production firm, signs on as full-service marketing agency of record for the University of Akron... JDPR is named public relations agency of record for JumboMax Golf Grips. 
