 |
Padilla is named agency of record for the Florida Department of Citrus’s consumer marketing and issues management programs. The agency will raise awareness for FDOC as an industry leader and drive consumer engagement through paid media, influencer partnerships, digital advertising, social media, retail activations and more. Padilla has been working with FDOC since July, and both the consumer marketing and issues management assignments are two-year terms with an option for renewal. The account will be worked on by a blended best-fit team from across the agency’s seven U.S. offices, with additional support from within the AVENIR GLOBAL network and extended partnerships via Worldcom Group. “Padilla impressed the Florida Citrus Commission with their passionate team of food, beverage, nutrition and consumer marketing experts, as well as their point of view on how to manage issues important to our industry and our growers,” said FDOC executive director Shannon Shepp.
 |
Allison is named the public relations agency of record for EBONY, the Black-owned media company and platform, marking the first time in EBONY’s history it has engaged an external public relations agency. The partnership is intended to amplify EBONY’s voice and expand its reach as it marks its 80th anniversary and seeks to target new audiences, including Gen Z. The scope of work will include a focus on promoting both flagship and new initiatives and programming; thought leadership positioning; campaign launches; amplified editorial features and corporate news; reputation management; event support; and media relations. Allison will also support the return of the EBONY Power 100 list. This year’s honorees will gather at the EBONY Power 100 gala in Los Angeles on Nov. 17. “EBONY continues to produce world-class, Black-focused content with an emphasis on consistently showcasing the Black experience and perspective in a variety of ways, and our collaboration with the Allison team will further amplify our work, values and mission at this exciting time for the organization,” said EBONY CEO Eden Bridgeman.
 |
Kaplow Communications is selected to represent baby-gear and car seat brand Joie and children’s swim accessory and sunglasses brand Bling2o. Kaplow is handling UK-based Joie’s US launch. Overseen by EVP of lifestyle Jee Nah Chang Walker, the agency’s efforts will include strategic communications planning and guidance for the brand, as well as earned media relations support. For Bling2o, Kaplow will work to enhance the brand’s creative visual identity and manage the strategy and growth of its social media channels. The account is overseen by creative director Carly Mellos and GVP, influencer & content marketing Ellen Losey.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
