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Padilla is named agency of record for the Florida Department of Citrus’s consumer marketing and issues management programs. The agency will raise awareness for FDOC as an industry leader and drive consumer engagement through paid media, influencer partnerships, digital advertising, social media, retail activations and more. Padilla has been working with FDOC since July, and both the consumer marketing and issues management assignments are two-year terms with an option for renewal. The account will be worked on by a blended best-fit team from across the agency’s seven U.S. offices, with additional support from within the AVENIR GLOBAL network and extended partnerships via Worldcom Group. “Padilla impressed the Florida Citrus Commission with their passionate team of food, beverage, nutrition and consumer marketing experts, as well as their point of view on how to manage issues important to our industry and our growers,” said FDOC executive director Shannon Shepp.
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Allison is named the public relations agency of record for EBONY, the Black-owned media company and platform, marking the first time in EBONY’s history it has engaged an external public relations agency. The partnership is intended to amplify EBONY’s voice and expand its reach as it marks its 80th anniversary and seeks to target new audiences, including Gen Z. The scope of work will include a focus on promoting both flagship and new initiatives and programming; thought leadership positioning; campaign launches; amplified editorial features and corporate news; reputation management; event support; and media relations. Allison will also support the return of the EBONY Power 100 list. This year’s honorees will gather at the EBONY Power 100 gala in Los Angeles on Nov. 17. “EBONY continues to produce world-class, Black-focused content with an emphasis on consistently showcasing the Black experience and perspective in a variety of ways, and our collaboration with the Allison team will further amplify our work, values and mission at this exciting time for the organization,” said EBONY CEO Eden Bridgeman.
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Kaplow Communications is selected to represent baby-gear and car seat brand Joie and children’s swim accessory and sunglasses brand Bling2o. Kaplow is handling UK-based Joie’s US launch. Overseen by EVP of lifestyle Jee Nah Chang Walker, the agency’s efforts will include strategic communications planning and guidance for the brand, as well as earned media relations support. For Bling2o, Kaplow will work to enhance the brand’s creative visual identity and manage the strategy and growth of its social media channels. The account is overseen by creative director Carly Mellos and GVP, influencer & content marketing Ellen Losey.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
