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Burson launches Decipher Health, a cognitive AI offering designed to optimize communications impact and stakeholder engagement across patient, advocate, healthcare provider, health decision makers and analyst communities. The third AI offering of its kind from Burson, it is part of PR Studio in WPP Open, WPP’s AI-powered marketing operating system. Created in partnership with cognitive AI company Limbik, Decipher Health by Burson has trained cognitive AI models on a broad spectrum of disease areas to create a robust framework for forecasting the potential impact of different types of content across healthcare-focused audience segments—based on observable, repeatable data. It makes predictions about communications impact by determining an audience’s level of commitment to a particular topic and the believability of online content related to that topic. Decipher Health will be made available to all WPP healthcare clients. “We created this capability to predict with near certainty the potential for impact—including credibility and engagement—that content can have on a wide range of healthcare-specific audiences,” said Burson chief innovation officer Chad Latz.
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DGA Group acquires EH&A Consulting, a Paris-based crisis management firm. EH&A will continue to operate under its current brand as it integrates into DGA Group, and its founder, Emmanuelle Hervé, will now become a partner at DGA. EH&A has worked with corporations and institutions across Europe, Africa, Latin America, the Middle East and beyond, helping them to manage crises, preserve their reputations and engage with stakeholders. The acquisition marks a continuation of DGA Group’s expansion in France. DGA appointed Erwann Le Page as head of Paris this past March. “Joining with EH&A is more than just a strengthening of our offering; it is a strategic response to the challenges of tomorrow,” said Le Page.
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Memo is presenting a Sept. 25 webinar at 1 p.m., based on its 2nd annual Evolving Role of Communications report , which asked 1,000 communicators what their job entails, their priorities, and who they report to at the leadership level. The report examines where comms leaders sit relative to the rest of their business, how their scope is changing year-over-year and what it all signals for the future. In addition to viewing the webinar as it happens, registrants will have access to a recording of the event afterward.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
