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Burson launches Decipher Health, a cognitive AI offering designed to optimize communications impact and stakeholder engagement across patient, advocate, healthcare provider, health decision makers and analyst communities. The third AI offering of its kind from Burson, it is part of PR Studio in WPP Open, WPP’s AI-powered marketing operating system. Created in partnership with cognitive AI company Limbik, Decipher Health by Burson has trained cognitive AI models on a broad spectrum of disease areas to create a robust framework for forecasting the potential impact of different types of content across healthcare-focused audience segments—based on observable, repeatable data. It makes predictions about communications impact by determining an audience’s level of commitment to a particular topic and the believability of online content related to that topic. Decipher Health will be made available to all WPP healthcare clients. “We created this capability to predict with near certainty the potential for impact—including credibility and engagement—that content can have on a wide range of healthcare-specific audiences,” said Burson chief innovation officer Chad Latz.
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DGA Group acquires EH&A Consulting, a Paris-based crisis management firm. EH&A will continue to operate under its current brand as it integrates into DGA Group, and its founder, Emmanuelle Hervé, will now become a partner at DGA. EH&A has worked with corporations and institutions across Europe, Africa, Latin America, the Middle East and beyond, helping them to manage crises, preserve their reputations and engage with stakeholders. The acquisition marks a continuation of DGA Group’s expansion in France. DGA appointed Erwann Le Page as head of Paris this past March. “Joining with EH&A is more than just a strengthening of our offering; it is a strategic response to the challenges of tomorrow,” said Le Page.
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Memo is presenting a Sept. 25 webinar at 1 p.m., based on its 2nd annual Evolving Role of Communications report , which asked 1,000 communicators what their job entails, their priorities, and who they report to at the leadership level. The report examines where comms leaders sit relative to the rest of their business, how their scope is changing year-over-year and what it all signals for the future. In addition to viewing the webinar as it happens, registrants will have access to a recording of the event afterward.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
