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| Zenia Mucha |
TikTok expands the responsibilities of chief brand and communications officer Zenia Mucha to include heading up the company’s marketing operations. Mucha, who served as Disney’s CCO before joining TikTok, will take over from global head of marketing Kate Jhaveri, effective Sept. 23. Jhaveri was chief marketing officer of the NBA before coming to TikTok in 2022. In a staff memo, Mucha wrote that in order to “better meet the needs of the business” it was decided to “remove the Head of Global Marketing role and bring everyone within Global Brand & Comms under one leader, aligning our work and goals toward one comprehensive vision.” TikTok conducted layoffs across marketing, content and operations this spring.
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| Jim Weiss |
MERGE, a storytelling technology company, appoints Real Chemistry founder and chairman Jim Weiss to its board of directors. In addition to his duties at Real Chemistry, Weiss is also an advisor to New Mountain Capital, a majority owner of both Real Chemistry and Swoop. He is also a board member and advisor to Syracuse University’s S.I. Newhouse School of Public Communications, the Foundation for the National Institutes of Health, and the American Cancer Society’s CEO Advisory Council. "Jim's renowned entrepreneurial zeal, dedication to innovation, and proven success record uniquely equip him to guide MERGE's strategic ventures across diverse sectors," said MERGE chief operating officer Mark Goble.
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| Scott Weisenthal |
Comcast Advertising, the advertising division of Comcast, names Scott Weisenthal head of global marketing and insights. Weisenthal joins Comcast Advertising from Major League Baseball where he was SVP, global marketing. He previously served as head of the Washington Post Creative Group and VP, global creative & content marketing at Marriott International. In his new role, Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, insights and analytics, events, and creative design and execution. “Scott’s first-hand understanding of the challenges faced by today’s marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech,” said Comcast Advertigins president James Rooke.
Sarah Knakmuhs, who formerly led H/Advisors Abernathy’s DC office, is joining the Financial Services Forum as chief communications and strategy officer.
Brian Hughes, chief of staff at NASA, has joined Mercury Public Affairs as a partner in its Tallahassee office.
Narrative Strategies brings on Stacia Tipton as managing director... Prosek Partners promotes Deirdre Bolton, Josh Clarkson and Jon Schwartz to partner... YAP Global, an international digital assets PR firm, promotes Otto Jacobsson, who has served as CFO of the firm since 2020, to CEO. 
Cindy Leggett-Flynn, who most recently led communications at Credit Suisse, is coming on board at Swiss multinational private bank and wealth management firm Julius Baer Group as group head of communications.
The Pollack Group brings on John Cheng as creative director and Daniel Chou as director of digital strategy... Baretz+Brunelle, an advisory firm that works with legal industry businesses, brings on Daniel Gilfarb, as a senior managing director in its talent practice.... Prophet names Mat Zucker, who has served as interim CMO for the past two years, to the full-time CMO position.
