 |
| Zenia Mucha |
TikTok expands the responsibilities of chief brand and communications officer Zenia Mucha to include heading up the company’s marketing operations. Mucha, who served as Disney’s CCO before joining TikTok, will take over from global head of marketing Kate Jhaveri, effective Sept. 23. Jhaveri was chief marketing officer of the NBA before coming to TikTok in 2022. In a staff memo, Mucha wrote that in order to “better meet the needs of the business” it was decided to “remove the Head of Global Marketing role and bring everyone within Global Brand & Comms under one leader, aligning our work and goals toward one comprehensive vision.” TikTok conducted layoffs across marketing, content and operations this spring.
 |
| Jim Weiss |
MERGE, a storytelling technology company, appoints Real Chemistry founder and chairman Jim Weiss to its board of directors. In addition to his duties at Real Chemistry, Weiss is also an advisor to New Mountain Capital, a majority owner of both Real Chemistry and Swoop. He is also a board member and advisor to Syracuse University’s S.I. Newhouse School of Public Communications, the Foundation for the National Institutes of Health, and the American Cancer Society’s CEO Advisory Council. "Jim's renowned entrepreneurial zeal, dedication to innovation, and proven success record uniquely equip him to guide MERGE's strategic ventures across diverse sectors," said MERGE chief operating officer Mark Goble.
 |
| Scott Weisenthal |
Comcast Advertising, the advertising division of Comcast, names Scott Weisenthal head of global marketing and insights. Weisenthal joins Comcast Advertising from Major League Baseball where he was SVP, global marketing. He previously served as head of the Washington Post Creative Group and VP, global creative & content marketing at Marriott International. In his new role, Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, insights and analytics, events, and creative design and execution. “Scott’s first-hand understanding of the challenges faced by today’s marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech,” said Comcast Advertigins president James Rooke.
INFINITE appoints Eric Wiedeke as head of talent, a newly created position intended to strengthen the firm’s people strategy and global growth ambitions... Anomaly promotes Kira Montgomery to executive strategy director, head of communications strategy, expanding her remit from the agency’s Toronto office to its full North American business... The Jackson Laboratory, which focuses on genetics and genomic medicine, appoints Steven Holstein as SVP of external affairs.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
