 |
| Zenia Mucha |
TikTok expands the responsibilities of chief brand and communications officer Zenia Mucha to include heading up the company’s marketing operations. Mucha, who served as Disney’s CCO before joining TikTok, will take over from global head of marketing Kate Jhaveri, effective Sept. 23. Jhaveri was chief marketing officer of the NBA before coming to TikTok in 2022. In a staff memo, Mucha wrote that in order to “better meet the needs of the business” it was decided to “remove the Head of Global Marketing role and bring everyone within Global Brand & Comms under one leader, aligning our work and goals toward one comprehensive vision.” TikTok conducted layoffs across marketing, content and operations this spring.
 |
| Jim Weiss |
MERGE, a storytelling technology company, appoints Real Chemistry founder and chairman Jim Weiss to its board of directors. In addition to his duties at Real Chemistry, Weiss is also an advisor to New Mountain Capital, a majority owner of both Real Chemistry and Swoop. He is also a board member and advisor to Syracuse University’s S.I. Newhouse School of Public Communications, the Foundation for the National Institutes of Health, and the American Cancer Society’s CEO Advisory Council. "Jim's renowned entrepreneurial zeal, dedication to innovation, and proven success record uniquely equip him to guide MERGE's strategic ventures across diverse sectors," said MERGE chief operating officer Mark Goble.
 |
| Scott Weisenthal |
Comcast Advertising, the advertising division of Comcast, names Scott Weisenthal head of global marketing and insights. Weisenthal joins Comcast Advertising from Major League Baseball where he was SVP, global marketing. He previously served as head of the Washington Post Creative Group and VP, global creative & content marketing at Marriott International. In his new role, Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, insights and analytics, events, and creative design and execution. “Scott’s first-hand understanding of the challenges faced by today’s marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech,” said Comcast Advertigins president James Rooke.
Chelsey Thomas, who was a VP at Booz Allen Hamilton and a professional staff member on the House Permanent Select Committee on Intelligence, is joining defense technology company AEVEX as VP of government affairs.
Finn Partners has named Fahlgren Mortine veteran Marty McDonald as managing partner and head of its new Columbus office.
The Next Solutions Group names Michelle Agnew as VP, reputation and issues management. Agnew joins NSG from The Coca-Cola Company, where she was director of strategic communications... Nebius, which works with startups and enterprises building AI products, agents and services, appoints Lindsey Irvine as CMO... Zeta Global, an intelligent AI infrastructure company, names Leah Pope CMO and Candace Dean chief communications officer.
SiriusXM recruits Paramount Pictures EVP, global communications Jenny Tartikoff to serve as SVP and head of communications, effective August 10.
West of Fairfax, which is in Los Angeles, appoints Scott Mallone as president. Mallone joins the agency from SHFT Labs... Codeword ups Brandon Carter to SVP, head of strategy... JOTO PR Disruptors names Nick Westcott head of establishment, working to improve coordination across departments, and helping each part of the agency operate with greater clarity, consistency and readiness for scale. 
