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FINN Partners is selected to lead global communications for the “Together in Travel” community, an initiative being launched by the World Travel & Tourism Council at its Global Summit in Perth, Australia, in October. FINN will manage content creation, PR, SEO and digital advertising for the new initiative. “Together in Travel” is specifically aimed at small and medium enterprises, which the WTTC says make up 80 percent of the global travel community. It strives to provide tools and content to both accelerate their business growth and ensure their voices are heard globally. The agency’s purpose and social impact teams, as well as its global travel teams, will work to position “Together in Travel” as the go-to global network for the private sector SMEs in emerging and developed markets targeting all levels from startups to mature businesses. “By partnering with FINN Partners on the 'Together in Travel' community campaign, we are leveraging their communications and storytelling expertise globally to amplify the voices of SMEs, ensuring they have the sustainable support and visibility needed to thrive in today's competitive landscape,” said WTTC president & CEO Julia Simpson.
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FNK IR is engaged to develop and deploy an expanded outreach and communications program for electroCore, Inc., a bioelectronic medicine and wellness company. FNK IR’s work will focus on broadening awareness of electroCore to expand the company’s audience of relevant investors in the US and select overseas markets. ElectroCore focuses on commercializing medical devices that employ non-invasive vagus nerve stimulation (“nVNS”) technology for the management and treatment of certain medical conditions as well as consumer product offerings utilizing nVNS to promote general wellbeing and human performance. “With consistently high gross margins, improving operating leverage and confidence that we are on a path towards generating positive cash flow early next year, we felt it was the right time to enhance our investor relations effort,” said electroCore CEO Dan Goldberger.
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Zapwater Communications expands its partnership with Hyatt Hotels & Resorts, with the addition of Dreams Estrella del Mar Mazatlán Golf & Spa Resort to its international hotel client roster. Zapwater will lead all public relations engagement for the resort from its Miami office. Dreams Estrella del Mar Mazatlán Golf & Spa Resort, which opened in April 2024, is the first Hyatt property in Mazatlán, a colonial town in the Western region of Mexico. Part of Hyatt’s Inclusive Collection, the resort has 358 suites with Pacific Ocean views, four à la carte restaurants, a grill, an international buffet, an ice cream parlor, five bars and lounges, a spa and wellness center with a full-service salon, and an adults-only section complete with a private pool and swim-up bar. It also features the region’s only convention center.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
