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UpSpring, a women-owned PR, digital marketing and creative agency, opens submissions for its first annual pro bono PR & marketing contest: the UpSpring Launch:HER Awards. The contest will award three women-owned or led nonprofit or not-for-profit organizations a combined total of half a million dollars in PR and marketing support—$250K in services for one year to the winner, $150K to the organization coming in second and $100K to the 3rd place recipient. Submissions will be open through Nov. 1. To qualify for consideration, applicants must be based in the United States, women-owned and/or women-led, and identified as a nonprofit or not-for-profit organization, 501(c)(3) status not required. “We’ve experienced firsthand the power women have to make a meaningful impact in the world, but we also know the many challenges women leaders continue to face on their paths to success,” said UpSpring CEO Tiffany Rafii. “This is our way of giving back—we want to do our part to enable other women to tell their stories and inspire others.”
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The Starr Conspiracy, which works with tech companies, rebrands as TSC. The rebrand, which is being unveiled the 2024 HR Technology Conference & Exposition in Las Vegas, includes expanded service offerings as well as a new headquarters in Fort Worth's cultural district. TSC will now be led by CEO Ashley Bernard, who previously shared the CEO spot with TSC founder Bret Starr for over a year. Starr will become chief AI officer, where he will focus exclusively on advancing B2B marketing theory, driving AI innovation and enhancing client success. "Our rebrand builds on what makes us unique and reflects who we are today — a full stack agency, redefining marketing for tech companies. Marketing has changed, tech has changed, and so have we," said Bernard.
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Pearpop, a creator marketing company, launches PAIR, an AI-powered creator review platform for brands. The platform promises to help analyze and identify “brand-perfect creator pairings” by streamlining the reviewing and vetting process of creators. PAIR says it will ground its pairing of creators and brands in objective data, leveraging a proprietary blend of first-party and third-party data to systematically review and display ideal brand/creator pairings. Brands start by choosing from a wide range of criteria to define their ideal creator partners – including follower count, engagement rate, age, location, content genre and tonality, and audience profile. “PAIR offers a completely new level of data intelligence for the creator marketing space, giving marketers an unprecedented level of insight, control, and confidence to make brand-right creator pairings,” said Pearpop co-founder and CEO Cole Mason.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
Crosby Marketing Communications is the force behind the “This is My Room” PSA campaign to raise awareness about the more than 100,000 children in the U.S. waiting to be adopted from foster care... Red Banyan launches a hybrid client vertical designed to support organizations that need to navigate crises and manage risk, while continuing to build long-term brand visibility... DemandScience releases Digital Audiences, which brings together account- and persona-based targeting across major digital channels.
Enero Group, which includes Hotwire, Orchard and BMF, sells its 51 percent stake in AdTech business OBMedia and its subsidiaries... Southwest Strategies Group acquires Kiterocket ... Brodeur Partners launches Brodeur Relevance AI, a suite of services designed to help organizations strengthen their visibility and relevance in AI-powered search and discovery environments.
MMGY Global acquires Think Strawberries, a travel representation and marketing brand headquartered in India... Publicity for Good president Austin Holmes announces the official launch of Signal Raptor, a tech-powered PR platform that uses subscription-based billing to make media visibility more accessible... The Plank Center for Leadership in Public Relations board of advisors names Zeno U.S. president and chief culture officer Grant Deady as chair and Eric Winkfield, VP group manager at M Booth and M Booth Health, as vice chair.
