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The Lukens Company, an Arlington, VA-based firm specializing in nonprofit fundraising, is named agency of record for digital for The City Mission, a nonprofit that empowers people in crisis to overcome homelessness and poverty. TLC will drive fundraising strategies and develop omnichannel campaigns designed to enhance donor engagement and increase awareness of The City Mission's work. The agency will focus on expanding digital outreach, optimizing direct mail campaigns, and leveraging data-driven insights. "Their expertise in nonprofit marketing and fundraising will be instrumental as we continue to provide life-saving support to those we serve," said The City Mission CEO Linda Uveges.
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Six One is named agency of record for SeneGence, a beauty company whose products include skincare and cosmetics. The agency will provide SeneGence with PR, media relations, influencers and thought leadership. SeneGence, which was founded 25 years ago by company CEO and chairwoman Joni Rogers-Kante, adheres to the Clean Beauty Standard, meeting the highest EU cosmetic regulations and banning over 1,450 harmful ingredients. “We are excited to partner with Six One once again, as they truly understand our brand's legacy and commitment to high-performance beauty products,” said Rogers-Kante.
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RG2 Communications is named agency of record for YMA (Yacht Marketing Agency) and its client Aliikai Luxury Yacht, which is launching several expert-crafted sailing itineraries in Indonesia. RG2’s scope of work will include press outreach, communication strategy, press tours, ongoing journalist engagements and creative consultancy. The new itineraries include an eight-day and seven-night excursion focusing on the Banda Islands, otherwise known as the Spice Islands, a chain of small volcanic islands situated between Timor and West Papua that are rarely accessible to travelers. The yacht includes seven cabins designed with contemporary Indonesian interior elements, an indoor lounge and dining area, an upper-deck lounge for yoga sessions and a scuba diving preparation room.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
