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The Lukens Company, an Arlington, VA-based firm specializing in nonprofit fundraising, is named agency of record for digital for The City Mission, a nonprofit that empowers people in crisis to overcome homelessness and poverty. TLC will drive fundraising strategies and develop omnichannel campaigns designed to enhance donor engagement and increase awareness of The City Mission's work. The agency will focus on expanding digital outreach, optimizing direct mail campaigns, and leveraging data-driven insights. "Their expertise in nonprofit marketing and fundraising will be instrumental as we continue to provide life-saving support to those we serve," said The City Mission CEO Linda Uveges.
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Six One is named agency of record for SeneGence, a beauty company whose products include skincare and cosmetics. The agency will provide SeneGence with PR, media relations, influencers and thought leadership. SeneGence, which was founded 25 years ago by company CEO and chairwoman Joni Rogers-Kante, adheres to the Clean Beauty Standard, meeting the highest EU cosmetic regulations and banning over 1,450 harmful ingredients. “We are excited to partner with Six One once again, as they truly understand our brand's legacy and commitment to high-performance beauty products,” said Rogers-Kante.
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RG2 Communications is named agency of record for YMA (Yacht Marketing Agency) and its client Aliikai Luxury Yacht, which is launching several expert-crafted sailing itineraries in Indonesia. RG2’s scope of work will include press outreach, communication strategy, press tours, ongoing journalist engagements and creative consultancy. The new itineraries include an eight-day and seven-night excursion focusing on the Banda Islands, otherwise known as the Spice Islands, a chain of small volcanic islands situated between Timor and West Papua that are rarely accessible to travelers. The yacht includes seven cabins designed with contemporary Indonesian interior elements, an indoor lounge and dining area, an upper-deck lounge for yoga sessions and a scuba diving preparation room.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
