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The Lukens Company, an Arlington, VA-based firm specializing in nonprofit fundraising, is named agency of record for digital for The City Mission, a nonprofit that empowers people in crisis to overcome homelessness and poverty. TLC will drive fundraising strategies and develop omnichannel campaigns designed to enhance donor engagement and increase awareness of The City Mission's work. The agency will focus on expanding digital outreach, optimizing direct mail campaigns, and leveraging data-driven insights. "Their expertise in nonprofit marketing and fundraising will be instrumental as we continue to provide life-saving support to those we serve," said The City Mission CEO Linda Uveges.
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Six One is named agency of record for SeneGence, a beauty company whose products include skincare and cosmetics. The agency will provide SeneGence with PR, media relations, influencers and thought leadership. SeneGence, which was founded 25 years ago by company CEO and chairwoman Joni Rogers-Kante, adheres to the Clean Beauty Standard, meeting the highest EU cosmetic regulations and banning over 1,450 harmful ingredients. “We are excited to partner with Six One once again, as they truly understand our brand's legacy and commitment to high-performance beauty products,” said Rogers-Kante.
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RG2 Communications is named agency of record for YMA (Yacht Marketing Agency) and its client Aliikai Luxury Yacht, which is launching several expert-crafted sailing itineraries in Indonesia. RG2’s scope of work will include press outreach, communication strategy, press tours, ongoing journalist engagements and creative consultancy. The new itineraries include an eight-day and seven-night excursion focusing on the Banda Islands, otherwise known as the Spice Islands, a chain of small volcanic islands situated between Timor and West Papua that are rarely accessible to travelers. The yacht includes seven cabins designed with contemporary Indonesian interior elements, an indoor lounge and dining area, an upper-deck lounge for yoga sessions and a scuba diving preparation room.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
