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A new research survey from Boston-based Brodeur Partners reveals that, when making job decisions, New England’s life sciences, medical and health tech professionals are less motivated by pay than they are by working in an inclusive, meaningful and fun work environment. When asked to weigh four factors in deciding a job offer, survey respondents, on average, said that pay only drove 30 percent of their decisions, with work environment accounting for the other 70 percent. And while more than half of respondents (54 percent) say they are “extremely or very well-prepared” to handle the challenges and opportunities, two-thirds (66 percent) expressed concern about the ethical implications of using AI in their fields. They were also relatively bullish on using social media as a source for science news, with 32 percent saying that were likely to rely on social to learn about developments in science, as opposed to just 6 percent for newspapers. The results of the study were released at the inaugural TEDxNewEngland Conference on Sept. 25. “Brodeur’s communications expertise and unique focus on creating brand relevance is perfectly suited for TEDxNewEngland as we advance our mission of bridging the gaps between science and the world through groundbreaking science and storytelling,” said TEDxNewEngland founder and executive director Dmitri Gunn.
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Allison launches its Impact Alignment and Response suite of services, which aims to help clients determine which societal and cultural issues they should align with and speak out on, as well as streamlining the process around reactive responses. The suite consists of two new products— Allison Impact Alignment, a research-informed process that pressure-tests various issues to enable companies to take leadership positions, and Allison Real-Time Issues Response, a methodology that provides specific tailored recommendations around how to participate in the discussion surrounding issues. “Our methodology equips clients with the ability to lean in on certain issues (and not others) and the confidence to move forward with a proposed action,” said EVP and lead of Allison’s Purpose Center of Excellence Whitney Dailey.
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LW Communications, a strategic partnership that provides healthcare communications services to life sciences and healthcare companies from offices in Washington, DC; New York; and London, is launched. LW is the result of a partnership between Lexington, a strategic communications consultancy specializing in public affairs and reputation, and Woodberry Associates, a public affairs firm that provides nonprofit management, strategic communications, government affairs and corporate consulting services to clients, including leading health policy advocacy organizations and top life sciences companies. LW will be led by the existing Lexington and Woodberry leadership, including Woodbery founder and president Brian Kennedy, Lexington CEO Emily Cook, Woodbery CEO Amanda Conschafer and Lexington executive director and chief of healthcare Ed McRandal.
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said hey find brand influence as “extremely” or “very” important.
BGR Analytics rates Texas as the best state for AI investors to place their money, according to its newly launched BGR Best States for AI Investment Index... Pierpont Communications, a PR and integrated digital marketing agency headquartered in Houston, expands into South Florida... The Pollack Group names Project Petals as the recipient of its 2026 Big Red Grant.
LaVoie Strategic Communications Group launches an integrated market platform and redesigned website meant to reflect the agency’s evolving role advising healthcare, life sciences and government organizations... Highwire publishes “Passing the Torch: A Framework for CEO Transition Communication for Professional Services Businesses"... Auris, a communications lab backed by a strategic investment from Helios & Partners, launches.
MikeWorldWide acquires HudsonLake, a strategic communications firm specializing in organizational change, employee experience and workforce communications.
