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A new research survey from Boston-based Brodeur Partners reveals that, when making job decisions, New England’s life sciences, medical and health tech professionals are less motivated by pay than they are by working in an inclusive, meaningful and fun work environment. When asked to weigh four factors in deciding a job offer, survey respondents, on average, said that pay only drove 30 percent of their decisions, with work environment accounting for the other 70 percent. And while more than half of respondents (54 percent) say they are “extremely or very well-prepared” to handle the challenges and opportunities, two-thirds (66 percent) expressed concern about the ethical implications of using AI in their fields. They were also relatively bullish on using social media as a source for science news, with 32 percent saying that were likely to rely on social to learn about developments in science, as opposed to just 6 percent for newspapers. The results of the study were released at the inaugural TEDxNewEngland Conference on Sept. 25. “Brodeur’s communications expertise and unique focus on creating brand relevance is perfectly suited for TEDxNewEngland as we advance our mission of bridging the gaps between science and the world through groundbreaking science and storytelling,” said TEDxNewEngland founder and executive director Dmitri Gunn.
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Allison launches its Impact Alignment and Response suite of services, which aims to help clients determine which societal and cultural issues they should align with and speak out on, as well as streamlining the process around reactive responses. The suite consists of two new products— Allison Impact Alignment, a research-informed process that pressure-tests various issues to enable companies to take leadership positions, and Allison Real-Time Issues Response, a methodology that provides specific tailored recommendations around how to participate in the discussion surrounding issues. “Our methodology equips clients with the ability to lean in on certain issues (and not others) and the confidence to move forward with a proposed action,” said EVP and lead of Allison’s Purpose Center of Excellence Whitney Dailey.
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LW Communications, a strategic partnership that provides healthcare communications services to life sciences and healthcare companies from offices in Washington, DC; New York; and London, is launched. LW is the result of a partnership between Lexington, a strategic communications consultancy specializing in public affairs and reputation, and Woodberry Associates, a public affairs firm that provides nonprofit management, strategic communications, government affairs and corporate consulting services to clients, including leading health policy advocacy organizations and top life sciences companies. LW will be led by the existing Lexington and Woodberry leadership, including Woodbery founder and president Brian Kennedy, Lexington CEO Emily Cook, Woodbery CEO Amanda Conschafer and Lexington executive director and chief of healthcare Ed McRandal.
The Stevens Group is renamed as The Stevens/Jachetti Group following the appointment of Rich Jachetti as co-managing partner... Teneo acquires PwC's Australia Business Restructuring Services unit... ONAR Holding Corporation, a marketing technology company and marketing agency network, signs a definitive agreement to acquire Retina.ai, an AI-driven SaaS platform.
rbb Communications acquires UPRAISE Marketing + Public Relations, a San Francisco-based firm specializing in B2B technology and financial services... 
FINN Partners launches Canary for Crisis, an AI-powered crisis training platform that prepares communications teams to navigate today's chaotic media landscape... KemperSports acquires Fire Pit Productions, which works with clients in the golf, travel, destinations, architecture and experiences sectors... Deerfield Group, which focuses on healthcare and life sciences companies, acquires Triple Threat Communications of New Jersey.
Woven Health Collective, a biopharmaceutical marketing and scientific communications agency, acquires Boundless Life Sciences Group... Previsible, an SEO consulting firm, picks up SEO agency Internet Marketing Ninjas... Broadsheet Communications launches Broadsheet Intelligence, a strategic advisory unit focused on media messaging, brand positioning and thought leadership.
Stagwell launches the Stagwell Media Platform, a centralized team of global media, technology and data experts... HOPSCOTCH, an international communications group founded in France, initiates a dedicated international coordination team for its operations outside of France... The Travel Lifestyle Network, an alliance of independent PR and marketing agencies specializing in travel and lifestyle, adds Fox Communications, Kontextia and Promonde to its network.
