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| Tom Horgen |
Ingredient, a Minneapolis-based food marketing agency, brings on Tom Horgen as senior director of content strategy. Horgen joins Ingredient from the Minnesota Star Tribune, where he spent 19 years in various roles, most recently leading the company's audience department. At Ingredient, Horgen will oversee the content strategy group that works with such clients as Betty Crocker, Pillsbury, Box Tops for Education, Gelson's Markets and Lunds & Byerlys. "Tom's extensive experience in audience development and innovative content strategies will be vital in helping us deliver smart, thoughtful and creative solutions to our clients every day," said Ingredient partner and VP of strategy Ken Goldman.
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| (L-R) Ed Patru, Riley Bechdel |
Rational 360, a strategic communications and digital advocacy company, hires Digital Communications Company founder Ed Patru as an SVP and brings on Riley Bechdel, who was most recently a partner at Forbes Tate, as VP, digital. Before founding DCC in 2018, Patru was a VP at DCI Group. He has also served as communications director for the House Republican Conference, deputy communications director for the National Republican Congressional Committee and led comms for Linda McMahon’s 2010 Senate campaign. Bechdel served as a partner at GOP digital strategy firm Engage, while was acquired by Forbes Tate in 2022. Before that, she was sales and marketing manager at Independent Journal Review, a conservative news and opinion website based in Alexandria, VA. “Ed Patru and Riley Bechdel bring significant GOP-insider knowledge and connections to our deep-bench of bipartisan talent,” said Rational 360 CEO and managing partner Patrick Dorton.
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| Sarah Lackritz |
The Center for Disaster Philanthropy, which helps donors make more thoughtful disaster-related giving decisions, names Sarah Lackritz VP of brand and storytelling. Lackritz joins CDP from nonprofit organization Equal Justice Works, where she was VP of marketing and communications. She has also worked as director of digital strategy at Burson-Marsteller (now Burson) and an account director at Brunswick Group. In her new post, she leads CDP’s strategic communications and brand positioning efforts to enhance its visibility and impact in building disaster resilience globally.
Golin brings on former Boeing CCO Brian Besanceney as a senior advisor in its corporate affairs practice... Constant Contact, which provides digital marketing tools for small businesses and nonprofits, hires Smita Wadhawan as CMO... Broadsheet Communications promotes Alex Wolf to serve as managing director of Broadsheet Intelligence, its new strategic advisory unit. 
Utz Brands, a snacks marketer, names Trevor Martin as SVP, investor relations... Heven, which develops hydrogen-powered unmanned aerial vehicles for defense, public safety and commercial applications, brings on Warren Brown as CMO... MarketCast, a technology and data-enabled market research and analytics firm, promotes co-president Amy Fenton to CEO.... M&T Bank Corporation appoints Sam Mayper as SVP of federal government relations.
Disney's FX Networks is searching for a senior VP of publicity to handle PR for original programming and brand.
Ketchum president and CEO Mike Doyle is stepping down after 30 years with the Omnicom agency, effective the end of July... FleishmanHillard promotes Kristin Hollins to general manager for California... The Forward Party, a centrist political party founded by Democratic 2020 presidential candidate Andrew Yang, names John Goodwin communications director. 
Cindy Rose, Microsoft COO, global enterprise and WPP board member since 2019, will succeed Mark Read at the helm of the troubled ad/PR company on Sept. 1.
