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Red Fan Communications signs on as agency of record for Texicare, the health affiliate of Texas Mutual, the leading workers’ compensation provider in Texas, as well as for synchronous virtual learning provider Proximity Learning. Red Fan’s work for both clients will center on media relations efforts. The agency also worked on the launch of Texicare, which focuses on increaing health care access for small businesses, in the West Texas and Houston markets. Proximity Learning was founded in 2009 to address the growing teacher shortage and has since partnered with hundreds of school districts throughout the country. Company CMO David Cardona described Red Fan as an extension of his team, noting that “So far, we’ve collaborated on a book launch, acquisition communications, customer storytelling and other thought leadership efforts that have helped Proximity reinforce its position.”
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20Two Studio expands its luxury roster with the addition of Grand Hyatt Deer Valley, a new ski resort in Park City, UT and Andaz 5th Avenue, a New York City hotel. The agency will be handling media relations for both clients. For Deer Valley, which is opening in November, 20Two has been brought on to head up efforts surrounding the launch, including partnership brokerage and event planning. “We chose to partner with 20Two Studio for their strategic vision and creative expertise to ensure our launch campaign had the impact we needed,” said Grand Hyatt Deer Valley general manager Anthony Duggan. Andaz 5th Avenue, which is across the street from the iconic New York Public Library and Bryant Park, has tasked 20Two with helping to raise its profile in the crowded Manhattan luxury hotel space. The agency’s scope of work includes influencer partnerships and creative ideation/activation.
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Gunpowder, an enthusiast lifestyle agency, is named agency of record for Seakeeper Ride, the first-of-its-kind Vessel Attitude Control System for boats. The partnership with Seakeeper Ride will aim to strengthen brand awareness and create a more effective PR infrastructure within the company. Seakeeper Ride offers a boating experience that it says sets a new benchmark for comfort on the water by automatically adjusting for pitch, roll and yaw in real-time. “The Gunpowder team’s proven track record in the marine and outdoor industry, and their cutting-edge approach to strategic marketing will help us elevate our brand to new heights,” said Seakeeper Ride director of marketing Kelsey Barrett.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
