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Lambert by LLYC is chosen to execute a campaign for the CFP Board aimed at encouraging members of the Gen Z future workforce to explore a career as a certified financial planner. The agency will lead the campaign’s marketing, advertising, media planning and buying, as well as content strategies—focusing on the benefits of financial planning as a rewarding and impactful career choice that offers high salary, career satisfaction and work/life balance. The digital-first effort is focusing on platforms popular with the Gen Z audience, including Spotify, Meta, TikTok, LinkedIn, Twitch and Snapchat. CFP Board is the professional body for personal financial planners in the US. CFP Board consists of two affiliated organizations, CFP Board Center for Financial Planning and CFP Board of Standards, which are focused on advancing the financial planning profession for the public’s benefit.
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KRUPP signs on to work with Skin Experts by Brentwood Spa, a luxury skincare brand. The agency will work to broaden Skin Experts' brand reach and customer base through media relations and strategic PR initiatives. Skin Experts has developed a product line that is vegan-friendly, gluten-free, cruelty-free, sulfate-free and plant-based. The company combines extensive leadership in direct sales and service with its knowledge in esthetics and beauty. “With their expertise and support, we look forward to growing our presence in the skincare market,” said Skin Experts CEO Tim Mulcahy.
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Inspire Agency, which specializes in life science and medtech, adds The Ritedose Corporation, a contract development and manufacturing organization specializing in sterile Blow Fill Seal production, to its client roster. The agency’s services include identifying marketing gaps and opportunities, developing strategic marketing plans, bolstering investor pitch decks and improving internal and external communications. The Blow Fill Seal process is used in the pharmaceutical industry to produce sterile liquid-filled containers. Ritedose is the largest BFS manufacturer in the United States. "Inspire Agency not only knows the industry landscape as life science marketing experts, but they are bringing a fresh perspective, so to speak, to Ritedose—infusing inspiring and people-focused branding, messaging and marketing that we need,” said Ritedose president and CEO Jody Chastain.
Development Counsellors International picks up Meet Boston, destination marketing organization for the Greater Boston area, for PR, business events and travel trade in Canada... Gunpowder, an enthusiast lifestyle agency, to create buzz through “proactive, authentic storytelling”... McLean Media, a Michigan-based agency, picks up online collector car marketplace Hemmings.
Champion is named official franchise development firm for Feng Cha, a premium boba beverage chain with over 80 stores across the U.S... InnoVision Marketing Group, a bilingual agency headquartered in San Diego, is named PR agency of record for Herman Law, a legal firm representing victims of sexual abuse... Prism PR picks up Gaia, a member-supported global video streaming service.
NINICO, a Silicon Valley-based PR firm, is selected as agency of record for Anglepoint, a software asset management and IT asset management company... Firecracker PR signs on Firewalla, a provider of cybersecurity firewalls for families and businesses... New Engen is named digital marketing partner for Highlights for Children, a global media brand aimed at children up to 12 years of age... RG2 Communications is named agency of record for Hotel Milu Milano, a newly opened hotel in Milan’s Porta Venezia district. 
Praytell Sports delivers pitch for privately financed, 22,000-seat, $650 million stadium to house the Chicago Fire Football Club... PAN expands ties with end-to-end supply chain solution provider Infios (formerly Körber Supply Chain Software)... Firecracker PR lands Vancouver's HydroGraph.
Matter Communications lands HighByte, a company that has developed a no-code platform enabling operations teams to easily prepare data for cloud analysis... Cessie C. Communications, gains US PR AOR status from the Nevis Tourism Authority... RG2 Communications signs on m2atelier, a Milan-based architecture and design studio.
