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Lambert by LLYC is chosen to execute a campaign for the CFP Board aimed at encouraging members of the Gen Z future workforce to explore a career as a certified financial planner. The agency will lead the campaign’s marketing, advertising, media planning and buying, as well as content strategies—focusing on the benefits of financial planning as a rewarding and impactful career choice that offers high salary, career satisfaction and work/life balance. The digital-first effort is focusing on platforms popular with the Gen Z audience, including Spotify, Meta, TikTok, LinkedIn, Twitch and Snapchat. CFP Board is the professional body for personal financial planners in the US. CFP Board consists of two affiliated organizations, CFP Board Center for Financial Planning and CFP Board of Standards, which are focused on advancing the financial planning profession for the public’s benefit.
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KRUPP signs on to work with Skin Experts by Brentwood Spa, a luxury skincare brand. The agency will work to broaden Skin Experts' brand reach and customer base through media relations and strategic PR initiatives. Skin Experts has developed a product line that is vegan-friendly, gluten-free, cruelty-free, sulfate-free and plant-based. The company combines extensive leadership in direct sales and service with its knowledge in esthetics and beauty. “With their expertise and support, we look forward to growing our presence in the skincare market,” said Skin Experts CEO Tim Mulcahy.
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Inspire Agency, which specializes in life science and medtech, adds The Ritedose Corporation, a contract development and manufacturing organization specializing in sterile Blow Fill Seal production, to its client roster. The agency’s services include identifying marketing gaps and opportunities, developing strategic marketing plans, bolstering investor pitch decks and improving internal and external communications. The Blow Fill Seal process is used in the pharmaceutical industry to produce sterile liquid-filled containers. Ritedose is the largest BFS manufacturer in the United States. "Inspire Agency not only knows the industry landscape as life science marketing experts, but they are bringing a fresh perspective, so to speak, to Ritedose—infusing inspiring and people-focused branding, messaging and marketing that we need,” said Ritedose president and CEO Jody Chastain.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
