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3rd Coast PR adds Flagstone Foods to its client roster. 3rd Coast will support the Emerald Nuts brand, which Flagstone acquired from Campbell Soup Company in 2023. The agency is tasked with driving brand awareness of Emerald Nuts by generating unpaid B2C food and lifestyle media coverage, specifically focusing on new product flavors in Q4 2024. Emerald Nuts can be found at major leading grocery stores including Publix, Kroger and Walmart. “Given the team’s prior experience launching new products and leading national CPG brands, this partnership felt like a natural fit,” said Emerald Nuts senior marketing director Elaine Lohse.
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NextTech Communications is selected as agency of record for OVHcloud US, which provides cloud services to more than 1.6 million customers in over 140 countries. The agency will be responsible for executing integrated communication programs, spanning PR strategy, media relations and executive thought leadership. The goal of the effort is to amplify OVHcloud's market presence as the company expands its business footprint across North America. "The team at NextTech Communications stood out by demonstrating a deep understanding of both our business and the cloud services market," said OVHcloud US general manager Jeffrey Gregor,
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5W Public Relations is selected as agency of record for cosmetic brand Wonderskin. 5W will work to broaden the brand’s reach in the US, with a communications campaign aimed at highlighting the brand's technological innovations and unique marketing strategies. The agency’s efforts will focus on consumer beauty, business and trade audiences, as well as thought leadership. Known for its Wonder Blading patented technology, which has propelled the company to the forefront of the lip stain category, Wonderskin has cultivated a hyper-loyal, digitally native community around the brand. "Their track record in driving creative campaigns and their expertise in the beauty industry will help solidify our US presence and further our position as an innovative leader in the industry," said Wonderskin CEO Michael Malinsky.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
