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Marino to promote 90th anniversary of Manhattan food destination Zabar’s through an earned media and influencer engagement program. The agency will also apply its experience working with food and beverage brands to develop and execute an influencer gifting program. Marino’s efforts will be aimed at increasing the visibility surrounding Zabar’s legacy, quality offerings and friendly service while introducing the Upper West Side landmark to younger generations of New Yorkers and visitors. Founded in 1934 by husband and wife Louis and Lillian Zabar, Zabar’s sells a range of products—including smoked fish, artisanal cheeses and coffee—from its block-long storefront and an online store.
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The Point PR, a Los Angeles-based agency, is named AOR for the St. Regis Cap Cana Resort in the Dominican Republic, set to open in April of 2025, and the Park Hyatt Beaver Creek Resort and Spa in Colorado. The agency will be providing PR and media relations for both clients. The Cap Cana, the first St. Regis in the Dominican Republic, has 200 rooms and 36 suites, both available with swim-out access, as well as the 13-treatment-room St. Regis Spa and the Jack Nicklaus Punta Espada golf course. The Park Hyatt Beaver Creek offers premium ski-in/ski-out access and multiple chairlifts. The 189-room property is also home to the 8100 Mountainside Bar & Grill, the Brass Bear Bar in the grand lobby, and the 24-hour Fall Line Market, as well as 50,000 square feet of indoor and outdoor meeting space.
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Magrino picks up well-being social club Loopwell. The agency will be tasked with bolstering Loopwell’s recognition in the wellness space while also introducing influencer services to showcase its community in practice. With a 15,000-square-foot indoor-outdoor location 12 miles west of NYC in Montclair, NJ, Loopwell curates evidence-based programming, classes and immersive workshops with leading experts and credentialed practitioners in the field of well-being. Their second location is a mountaintop estate overlooking the Hudson Valley and will be opening soon.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
IMAGINE PR lands North American PR duties for England's Louma Country Hotel... Meyocks is selected by the U.S. Dairy Export Council to design and produce marketing materials and communication assets across a global portfolio, spanning domestic markets and international audiences... TEAM LEWIS wins AOR responsibilities for Lazada Malaysia, which operates under Alibaba's International Digital Commerce Group.
