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Marino to promote 90th anniversary of Manhattan food destination Zabar’s through an earned media and influencer engagement program. The agency will also apply its experience working with food and beverage brands to develop and execute an influencer gifting program. Marino’s efforts will be aimed at increasing the visibility surrounding Zabar’s legacy, quality offerings and friendly service while introducing the Upper West Side landmark to younger generations of New Yorkers and visitors. Founded in 1934 by husband and wife Louis and Lillian Zabar, Zabar’s sells a range of products—including smoked fish, artisanal cheeses and coffee—from its block-long storefront and an online store.
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The Point PR, a Los Angeles-based agency, is named AOR for the St. Regis Cap Cana Resort in the Dominican Republic, set to open in April of 2025, and the Park Hyatt Beaver Creek Resort and Spa in Colorado. The agency will be providing PR and media relations for both clients. The Cap Cana, the first St. Regis in the Dominican Republic, has 200 rooms and 36 suites, both available with swim-out access, as well as the 13-treatment-room St. Regis Spa and the Jack Nicklaus Punta Espada golf course. The Park Hyatt Beaver Creek offers premium ski-in/ski-out access and multiple chairlifts. The 189-room property is also home to the 8100 Mountainside Bar & Grill, the Brass Bear Bar in the grand lobby, and the 24-hour Fall Line Market, as well as 50,000 square feet of indoor and outdoor meeting space.
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Magrino picks up well-being social club Loopwell. The agency will be tasked with bolstering Loopwell’s recognition in the wellness space while also introducing influencer services to showcase its community in practice. With a 15,000-square-foot indoor-outdoor location 12 miles west of NYC in Montclair, NJ, Loopwell curates evidence-based programming, classes and immersive workshops with leading experts and credentialed practitioners in the field of well-being. Their second location is a mountaintop estate overlooking the Hudson Valley and will be opening soon.
Crosby Marketing Communications signs a two-year extension on its agreement to provide integrated marketing support for The USAA Educational Foundation... Ripley PR lands JunkStart, a junk removal franchise that uses a pay-by-weight pricing model... Cherish PR, a London-based firm that is part of The Wilful Group, wins Berkley Care Group, which provides luxury later-life care.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
