MediaSource’s Lisa Arledge Powell and Shannon McCormick shared data from their just-released 2024 Healthcare Journalist and Communicator Survey to help attendees at O'Dwyer's Oct. 8 webinar navigate the hectic media landscape, especially with the upcoming presidential election, and leverage it for media coverage.
According to MediaSource's data, 42 percent of healthcare communicators cite breaking through the busy media landscape as the primary day-to-day challenge this year.
The all-consuming presidential election stands in the way of news coverage, but it’s not the only roadblock and our nonstop news cycle is not likely to slow down after the election Nov. 5.
Listen in to the discussion for tips on getting your story in the news as well as key insights to the divide between what journalists want and what healthcare communicators are providing.
Newsjacking promises quick wins, but often delivers silence, not coverage.
The media landscape has been radically transformed by digital acceleration, AI integration, the collapse of traditional newsrooms and an increasingly polarized public discourse. Against this backdrop, PR has shifted from a support function to a strategic core of organizational identity, resilience and trust.
Cultural snobbery from scientists has left many citizens unprepared to evaluate scientific claims and ceded ground to the ill-informed, propagandists and those seeking to manipulate others. Here are some tips on how to remedy that state of affairs.
The ranks of the players in the pay-to-play game have been increasing, and PR people have at times had no choice to use it more frequently as part of their PR playbook.
When a media pitch doesn’t land, it’s time to stop wasting time. Take a step back (or several) and take a deep dive to pivot your pitch. It can be the difference between crickets and coverage.
