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BTC Marketing Communications, a Wayne, PA marketing agency, acquires NouSoma Communications. BTC CEO Tom Cancelmo says the move is intended to strengthen the agency’s media relations and content development teams, while expanding the graphic design, digital marketing and social media services offered to NouSoma’s clients. NouSoma was founded by Ellen Langas, who was previously VP of public relations and consumer affairs at QVC, in 1995. Langas assumes the role of SVP at BTC. “BTC is the ideal fit for NouSoma and our clients,” says Langas. “Collaborating enables us to expand the resources we provide to our clients and draw on the experience of BTC’s experienced marketing strategists.”
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Kaplow Communications deepens its longstanding commitment to Project Morry, a nonprofit named after former president of the American Camp Association Morry Stein, which is dedicated to empowering under-resourced youth through leadership, mentorship and creative exploration. The agency also introduces the Gloria Kaplow Arts & Creativity Program, which honors the late Gloria Kaplow, mother of CEO and founder Liz Kaplow. The program is designed to provide Project Morry students with an outlet for self-expression, fostering creative growth in an environment that nurtures individual talent. In celebration of the program’s inception, Liz Kaplow and agency CFO Evan Jacobs will be honored with the 2024 Morry Award at Project Morry’s Annual Benefit. “Creativity is at the heart of everything we do, and through this program, we hope to inspire the next generation to embrace their individuality and explore their artistic voices,” said Liz Kaplow.
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The PRSA Educators Academy, a professional interest section of PRSA, presents Gary F. Grates, president of GConsulting Group and 120/80 GROUP, with the 2024 PRSA David Ferguson Award, which recognizes a PRSA member and practitioner who has made outstanding contributions to public relations education. With more than 25 years of corporate, marketing/brand, labor, and strategic communications experience, Grates has counseled more than one hundred organizations and CEOs including PepsiCo, Caterpillar, Shell, Kraft, Nissan and GE. PRSA has also announced its 2025 Board of Directors. Heide Harrell, director of communications for Central Arkansas Water, has been named chair-elect. Other newly elected members include Teresa Valerio Parrot, who will serve as treasurer and Kevin Waetke, who takes on the role of secretary. Serving on the board of directors will be John Palmer (East Central District), Cayce Myers (Mid-Atlantic), Paula L. Pedene (Western) and directors-at-large Chuck Wallington, Andrea Gils Monzón and Sam Sims.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
