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Rubenstein Public Relations is named agency of record for IT Intelligent Treatment, a skin care company that specializes in regenerative aesthetics, as it launches a groundbreaking skin care technology. RPR will drive a comprehensive communications campaign to increase brand awareness and elevate the profile of the practice and its new breakthrough. "We chose Rubenstein Public Relations for their expertise in media relations and strategic brand building," said ITC Intelligent Treatment founder Kim Laudati. “Their track record in the beauty and wellness space is unparalleled, and we look forward to working together.
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Hemsworth adds Riviera River Cruises to its travel and tourism client portfolio. The agency is responsible for mapping out a strategic approach to US-focused media relations, events and awards programming. Its efforts will target the trade and consumer markets, facilitating key industry partnerships, managing Riviera’s social media strategy and executing a media sailing strategy to showcase the company’s product evolution and highlight its onboard experience firsthand. Riviera River Cruises offers voyages on such European rivers as the Rhine, Danube, Seine and Douro. “Hemsworth has a fantastic reputation in the travel market and has done outstanding work within the river cruise segment, which makes them the perfect partner to join Riviera on this next stage of our journey,” said Riviera River Cruises EVP of marketing and sales Marilyn Conroy.
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Red Fan is named PR agency of record for S&S Activewear, an international distributor of imprintable garments and LINQ, a software provider exclusively serving K-12 business operations. For S&S, Red Fan will be managing media relations and thought leadership opportunities. S&S manufactures and distributes apparel to such major brands as Adidas as well as to local mom and pop stores and everything in between. “The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front,” said S&S CMO Marc Vitulli. Red Fan will head external communications strategy and development, media relations and thought leadership initiatives for LINQ.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
