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Orchestra acquires Small Girls PR, a consumer PR agency that specializes in earned media, influencer marketing and experiential activations. Small Girls PR will have access to Orchestra’s operations, resources and team of strategic storytellers. Founded in 2010, Small Girls has 75 employees working from offices in New York City and Los Angeles. Its clients include Taskrabbit, GE, Jack in the Box, Nutrafol and Snapchat. “This acquisition not only expands our consumer offering but also introduces a scalable, high-quality creative process to our organization that will benefit all Orchestra client,” said Orchestra CEO Jonathan Rosen. Orchestra’s portfolio of agencies also includes currently includes BerlinRosen, Brightmode, Civitas Public Affairs Group, Glen Echo, Derris, Inkhouse, M18, Message Lab and Onward.
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C&M International is rebranding to Crowell Global Advisors, a move intended to reflect its growth and continued commitment to helping clients navigate the geopolitical landscape and develop effective business and advocacy strategies. CGA’s expanded team of former C-suite executives, senior government officials and industry veterans will continue to provide strategic counsel and international trade consulting to clients across such industries as healthcare, digital technology and manufacturing. “We have evolved our business and team to align with the unique demands of this rapidly changing global policy environment, and our new brand identity reflects our focus on delivering results for clients that improve lives, strengthen economies, and foster a sustainable future,” said CGA president and CEO Geralyn Ritter.
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Blue Communications, a London-based PR & communications and digital marketing agency focused on the marine and renewable energy markets, acquires 100% of Saltwater Stone, an agency that targets the marine leisure, white boat and super yacht market, a sector recently valued at over $43 billion globally. Under its new ownership the agency, which was founded more than 30 years ago, will be renamed Saltwater and its employees will work under the Saltwater brand, with additional integrated services delivered through BLUE. “We’re really excited to work with the Saltwater team to help supercharge and invest in its growth with our additional services and resources,” said BLUE managing director Alisdair Pettigrew.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
