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| Steve Behm |
Steve Behm, Real Chemistry’s president-corporate advocacy, is joining Burson on Nov. 11.
Assuming the Americas corporate affairs chair post, Behm will tackle PA, advocacy, reputation management, cybersecurity, executive positioning and digital strategy issues.
Behm is a 18-year veteran of Edelman, where he chaired its crisis and risk practice, and headed the southern region. He also spent ten years in Washington, including a three-year run at Dittus Communications.
Kristine Boyden, Burson's CEO, Americas said Behm “will bring a clear eye and a steady hand to our clients navigating constant turbulence.”
The firm also upped Dan Doherty, U.S. corporate affairs practice chair, to global head of corporate affairs at Axicom. That’s a new post at the technology specialist.
WPP owns Burson.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
