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Profile, a London-based thought leadership agency, launches a new offering specializing in ESG thought leadership. The new unit will support clients who are active across the sustainability, impact, and green industries, as well as companies who are active in other sectors who believe that they have a strong, evidence-based story to tell on how they are leading their sector in terms of impact. Its initial build-out, which will include the addition of at least four new team members, will be led by Andy Mundy, who previously led the agency's finance thought leadership. "We have already been naturally picking up clients in the impact and impact-adjacent industries, so this was a natural next step for the agency,” said Profile COO Sam Patchett.
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Razorfish rolls out the Razorfish Beta Lab, a thought leadership and innovation hub of people and products focused on the intersection of new ideas and technologies. The Razorfish Beta Lab focuses on executable, brand-safe generative AI use cases, focusing on two core areas: content creation and experience building. The Lab’s first tentpole offering is its Virtual AI Content Studio, a distributed content model combining digital, visual effects, and next-gen creative production. The agency is also launching the Razorfish Conversational Intelligence Platform (CIP), which will combine diverse data sources — from market research to partner APIs — to help consumers find the information they need. “From how brands engage to how they meet consumer needs, the Razorfish CIP helps to build deeper connections with audiences by transforming the consumer experience,” said Razorfish CEO Josh Campo.
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PRSA is honoring seven PR and media pros at its 2024 Big Apple Awards, which will be held on Oct. 30 from 12 to 2 pm at Manhatta (28 Liberty Street, 60th Floor, New York City). The John W. Hill Award (sponsored by Hill+Knowlton) will go to APCO founder and executive chairman Margery Kraus; Jonathan Adashek, SVP, marketing and communications, IBM, will receive the Harold Burson Award; The Barbara Way Hunter Trailblazer Award is being presented to National LGBTQ Task Force communication director Cathy Renna; ABC News chief anchor George Stephanopoulos is the Daniel J. Edelman Award (sponsored by Edelman) honoree; The PRSA-NY Excellence in Mentoring Award is being awarded to Lynne Scott Jackson, distinguished lecturer and deputy chair, media and communication arts, City College of New York; Amtrak senior PR manager Jason Abrams will take home the PRSA-NY President’s Award; and the PRSA-NY Art Stevens CCNY Scholar is CCNY PRSSA president Layla Ayoub.
Wawner Strategies, which was founded by former APCO director/VP Kat Wawner in 2022, relaunches as The Category... Metro Transportation Management & Design, a Washington, DC-based transportation planning and operations management services firm, and Relentless Awareness, a communications and creative strategy firm, form a strategic alliance... Luna PR, a Dubai-based communications and marketing agency that specializes in emerging and disruptive technologies, expands its U.S. footprint.
Matter relaunches its local marketing services, which will focus on providing approachable, agency-caliber marketing programs to help smaller-scale businesses grow in the age of AI... Publicis Sports, the sport and culture marketing arm of Publicis Group, is collaborating with Travis Kelce of the Kansas City Chiefs and 3 Arts Sports on the launch of TEKTA, a Name, Image and Likeness consulting and activation offering... The 23rd Annual International Business Awards announces its Gold, Silver and Bronze Stevie Award winners for 2026.
The Pollack Group launches its Brand Visibility Index, a research series that examines how brands are represented, ranked and cited by generative AI platforms... PARC Solutions, a New York- and London-based advisory firm, forms a strategic collaboration with Guillot Consulting, a provider of lobbying, government relations, political advocacy, and business development services... SalterMitchell PR, a Tallahassee, FL-based firm, wins two 2026 Florida Public Relations Association Golden Image Awards.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
