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| Nick Kreider |
Nick Kreider has joined Global Strategy Group as executive VP of insights at the New York based strategic communications & PA shop.
He’s a 19-year veteran at Lieberman Research Worldwide and its successor company, Material.
Most recently, he was Material’s senior VP, insights & growth, and head of social impact.
Kreider has worked on blue-chip clients such as Google, Visa, Meta and Nike, counseling them on how to use research and insights to address business, reputational and branding challenges.
At GSG, he is part of its corporate and PA research team.
A new Burson report finds that a general lack of trust in social and political institutions has spilled over into the business arena.
Research has always been a “black box,” but with the adoption of new technologies and reduced budgets, less rigorous and even fraudulent methods have proliferated at the hands of inexperienced vendors.
Changing marketing forces continued to push back against both growth and profitability for PR agencies in 2025, according to a recently released report from Gould+Partners.
Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.
The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to a new study from Global Strategy Group.
