 |
| Nick Kreider |
Nick Kreider has joined Global Strategy Group as executive VP of insights at the New York based strategic communications & PA shop.
He’s a 19-year veteran at Lieberman Research Worldwide and its successor company, Material.
Most recently, he was Material’s senior VP, insights & growth, and head of social impact.
Kreider has worked on blue-chip clients such as Google, Visa, Meta and Nike, counseling them on how to use research and insights to address business, reputational and branding challenges.
At GSG, he is part of its corporate and PA research team.
Brands aiming at Gen Z audiences might want to shift their focus from placing a priority on progressive ideals to tapping into a newfound interest in traditional values, according to a new study from Collage Group.
While communications pros are not lacking in confidence, a new report from MikeWorldWide finds that a number of factors are making it difficult for them to translate that confidence over into bold, effective action.
Brunswick Group, FGS Global, Reevemark, The Levinson Group and Trident GMG rank in the top category for both crisis & risk management and litigation support PR firms in Chambers and Partners' 2025 rankings.
With Pride Month in full swing, a new survey from Collage Group shows that more than eight out of 10 (83 percent) LGBTQ+ Americans celebrate the event and nearly half (44 percent) of them expect all brands to celebrate or acknowledge it.
Brands are deemed increasingly more trustworthy than other sectors of society, according to the newly released 2025 Edelman Trust Barometer.
