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Poland’s DC embassy has inked Precision Strategies for a $100K one-month marketing campaign to generate awareness of the importance of its relationship with the US.
The effort, which kicked off Oct. 28, holds up Poland and the European Union as trusted and reliable security partners and allies of the US, standing as a vital bulwark of freedom and democracy, according to the pact.
It will highlight where American investment in the Polish economy has benefited US companies while driving economic and job growth in Poland.
The campaign focuses on key US presidential battleground states of Wisconsin, Michigan and Arizona.
It targets people aged 35-45 who are opinion leaders, influencers, educators and professionals who wish to stay informed on global matters.
Poland wants to feature personal stories that underscore the strategic, business and people-to-people ties between the two countries.
Messaging is delivered via digital advertising (Facebook, Instagram, YouTube), social media (organic posts on Facebook, Instagram, X), radio ads and websites (sports, local news, weather).
Precision Strategies has close ties with the White House and Harris campaign
Jen O’Malley Dillon, a co-founder of the firm and Joe Biden’s campaign manager, is running Harris’ election effort. David Plouffe, of counsel at Precision, is a senior advisor to the Harris team.
Danny O’Brien, who was Fox Corp. executive VP and head of government relations, has signed on to represent the Embassy of Qatar.
The London office of Burson Group has retained Finn Partners’ New York office to strengthen the visibility of Ras Al Khaimah, which is one of the United Arab Emirates.
Hogan Lovells has expanded its relationship with Ukraine to reflect the implementation of the 50/50 US-Ukrainian partnership to develop its critical minerals.
Brownstein Hyatt Farber Schreck has agreed to provide government relations and PA services to the Kingdom of Morocco.
The Washington Media Group is providing strategic communications support for Qatar's Education City, home of satellite facilities of Weill Cornell Medicine, Carnegie Mellon, Georgetown and others.
