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The National Highway Safety Administration has awarded its public education to Stratacomm following a competitive re-compete process.
Covering PR, marketing, events, social media and advertising, and media buying, the business is worth up to $330M over the next five years.
The consumer education effort will deal with a range of issues such including impaired and distracted driving, seat belts use, child safety, speeding, and heatstroke awareness.
Stratacomm’s subcontractors on the work are Culture One (multicultural marketing), Tombras (creative), Heart + Mind Strategies (research), and Meraki Communications Group (social content).
DC-based Stratacomm is an independent firm. Its leadership in 2014 bought back majority ownership of the firm from FleishmanHillard.


Erik Hotmire has rejoined the Securities and Exchange Commission as chief external affairs officer and director of the Office of Public Affairs.
California seeks a firm to handle a $3.5M marketing/ad program to promote awareness of, and increase sign-ups in, its job corps program.
Congress wants the FTC to probe whether TikTok violated child privacy laws when it launched a last-ditch lobbying blitz to defeat the bill requiring its owner, ByteDance, to divest it.
Jeffrey Nesbit, who served as communications director for former vice president Dan Quayle, is named assistant secretary for public affairs at the Department of Health and Human Services.
Kate Bedingfield, White House communications director, will exit at the end of the month. Ben LaBolt, a longtime Biden adviser, will take the CD post.



